Tuesday, February 19, 2019
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The Science of Local: Geo-Targeting Strategies in Social Media

There’s no denying the power of the local small business movement and its’ positive impact on growing the independent eyecare market.  A 2016 review...

Optometry Podcast: Optical Marketing Group with Bill Gerber

With more competition than ever to be your patient's choice for eyewear, creating an optical that inspires your patients to shop is essential to...

Optometry Podcast: Life of an Optometry Student

This week we talked with Western University Optometry student, Fayiz Mahgoub about his experience being a student in a new program (Western gained accreditation...

Make The Most of #NationalSunglassesDay

Save the date! This year’s biggest eyecare hashtag holiday falls on June 27th, and planning ahead for how you will utilize this social media...