Sunday, August 18, 2019
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Facebook Ads versus Boosting Posts: The Difference and Why ECPs Should...

If you’ve been actively using your business Facebook page to engage with your patients and community, you’ve definitely been tempted.  That little friendly pop...

The Science of Local: Geo-Targeting Strategies in Social Media

There’s no denying the power of the local small business movement and its’ positive impact on growing the independent eyecare market.  A 2016 review...

Optometry Podcast: Optical Marketing Group with Bill Gerber

With more competition than ever to be your patient's choice for eyewear, creating an optical that inspires your patients to shop is essential to...

Optometry Podcast: Life of an Optometry Student

This week we talked with Western University Optometry student, Fayiz Mahgoub about his experience being a student in a new program (Western gained accreditation...