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Optometry Podcast: Millennials, Meet Presbyopia

Millennials, Meet Presbyopia. In the conversations around building a practice, doctors often focus on niche and specialty care. But there is plenty of untapped potential to grow a thriving and busy practice around serving the needs of patients that are in your chair. Studies show that in the average optometry practice, 40% of patients are over age 40. And those numbers are poised to grow even larger; the oldest millennials turn 40 in 2021, and at 73 million people, they are the largest living generation in the USA, accounting for 25% of the total population.