Press Release: Transitions Optical Launches Updated Virtual Try-On at



Courtney Myers Patience Cook

Red Havas Transitions Optical

412 512 6542 tel 813 997 2574 tel  

New version of digital tool now includes Transitions® XTRActive® new generation lens colors and style mirrors, extended frame selections, style recommendations and more.

December 16, 2021 – Transitions Optical has introduced a new version of the Virtual Try-On (VTO) at that allows users to see themselves in different Transitions® lens colors and frame styles in an immersive augmented reality experience. Users can access the updated Transitions VTO from the comfort of their home or while waiting in the practice using desktop, mobile, or tablet devices. The updated Transitions VTO features a new interface with exciting capabilities designed to offer users the complete Transitions experience. 

Updates allow users to try on Transitions® Signature® GEN 8 and Transitions® XTRActive® new generation lenses in all lens colors and style mirrors. Users can choose from an extended selection of frames and access “Tool Tips” to guide first time users. The new “Get Advice” feature delivers a frame and lens recommendation using face shape recognition and questions about the user. The new version of the Transitions VTO also allows the user to capture a photo of themselves wearing their selected frames and lenses with the lens color presented at different levels of activation.

“In a world moving toward hands-free and digital options, it is important that we provide tools that will emulate the Transitions experience before they step foot in the practice, and the new Transitions VTO is already driving consumers directly to stores,” said Patience Cook, director North America marketing, Transitions Optical. “Consumers who used the new version of the Transitions VTO are five times more likely to use our locator to search for a store, than those who did not use the VTO.”*

The Transitions VTO is currently available in the U.S. and Canada on Eyecare professionals can direct their patients to to experience the tool. 

About Transitions Optical 

Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays. 

Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses, visit

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* Source: Google Analytics November 2021.

Dr. Darryl Glover
Dr. Darryl Glover is a global optometrist, speaker, entrepreneur, and social media enthusiast. He has served the optometric community for nearly twenty years and has held every position in the field including eyewear consultant, optometric technician, office manager, and optometrist.

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