FOR IMMEDIATE RELEASE
Courtney Myers Patience Cook
Red Havas Transitions Optical
412 512 6542 tel 813 997 2574 tel
Transitions Optical Announces Winners of the 2020 Transitions Innovation Awards
Nominations are now open for the 2021 Innovation Awards
PINELLAS PARK, Fla., October 1, 2021 – Transitions Optical, Inc. has named the winners for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support Transitions® lenses.
The 2020 Transitions Innovation Award winners include:
- Rachel Hill (St. Catharines, Ontario), Transitions Brand Ambassador winner
- Vision Care Centre (Scarborough, Ontario), Best in Training winner
- Webb Eyecare (Alliance, Bridgeport, and Scottsbluff, Nebraska), Best in Marketing winner
- Wauseon Eye Care (Wauseon, Ohio), U.S. Eyecare Practice of the Year winner
- Finalist: Webb Eyecare (Alliance, Bridgeport, and Scottsbluff, Nebraska)
- Lunetterie Milot, Canada Eyecare Practice of the Year winner
- Dr. Tavel Family Eye Care, U.S. Retailer of the Year winner
“Our Innovation Award winners and finalists approached the difficult year of 2020 as an opportunity to rejuvenate their efforts around Transitions lenses,” said Drew Smith, director, North America Channels, Transitions Optical. “We celebrate all of the winners and finalists for their creativity and resiliency that led to their incredible achievements.”
Additionally, submissions for the 2021 Transitions Innovation Awards Program are now open at TransitionsPRO.com/Awards. Entries are open to independent eyecare professionals and practices; optical industry professionals and educators; national and regional retailers; and optical laboratories. The seven Transitions Innovation Awards categories include:
- 2021 Transitions Brand Ambassador (Individual-only award)
- U.S. Retailer of the Year
- Canadian Retailer of the Year
- Eyecare Practice of the Year U.S.
- Eyecare Practice of the Year Canada
- Best in Training
- Best in Marketing
Nominations for all Transitions Innovation Awards will be accepted online (at TransitionsPRO.com/Awards) until October 31, 2021. To enter, candidates must complete a nomination form and detail their 2021 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.
All finalists in each category will receive a trip for two to the 2022 Transitions Academy taking place on January 16 – 19, 2022 in Orlando, where the winners will be announced. Award finalists will be notified in November to secure travel plans.
For additional information, industry professionals should visit TransitionsPRO.com/Awards.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com.
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NOTE: For high resolution images, please contact Devon Recktenwald at 724-809-0906 or Devon.Recktenwald@redhavas.com