Press Release: Transitions Optical Announces “The Studio,” An In-Person Exclusive Experience for Trainers and Educators

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Courtney Myers Patience Cook

Red Havas Transitions Optical

412 512 6542 tel 813 997 2574 tel  

Unique train-the-trainer event gives attendees the opportunity to deep dive into new Transitions lens innovations and elevate their approach to training 

PINELLAS PARK, Fla., June 2, 2021 – Transitions Optical is hosting a one-of-a-kind educational experience—Transitions® The Studio—for industry trainers, sales reps and eyecare professionals from June 13 – 16, 2021 at the JW Marriott Grande Lakes in Orlando, Florida. The audience will interact with experts on effective storytelling and patient education strategies, and Transitions training professionals as they deep dive into the Transitions® lens portfolio, including the new generation of Transitions® XTRActive® lenses and the new Transitions® XTRActive® Polarized lenses. 

Eighty-four percent of eyecare professionals report that sales rep and brand consultant visits and training are an important source of information when deciding on what lens products to recommend to their patients. The migration to digital technologies has increased the adoption of virtual and digital training resources. This has put pressure on trainers and eyecare professionals to strengthen their best practices, both digitally and in real life. Through this unique event, attendees will learn and share best practices, develop storytelling skills, and sharpen their training strategies for 2021. 

“We see Transitions The Studio event as the start of a unique community of trainers. We want to empower the many trainers, sales representatives and eyecare professionals that are advocating for and educating others on the vision, light protection and style benefits of Transitions lenses in any light,” said Patience Cook, director North America marketing, Transitions Optical. “This event is for you if you are a coach or trainer who loves the Transitions brand, and you want to have an enjoyable and immersive experience learning and contributing your point of view.”

Attendees will be able to increase their product knowledge on photochromics, grow as a professional, focus on educating patients or others, and build their sales, dispensing, or eyewear styling skills. The event will also allow attendees apply their new knowledge and share their voice in the Transitions Story Studio. Opticians attending the event can learn about, and gain an ABO/POF credit for, Transitions XTRActive Polarized lenses. Following the event, attendees will be the inaugural members of a new trainer community on

To provide a safe learning environment, COVID-19 safety protocols will be in place, including social distancing and mandatory wearing of face masks. This is an exclusive event with limited capacity. Trainers, sales reps and eyecare professionals interested in attending should request a spot at

About Transitions Optical 

Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays. 

Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit

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NOTE: For high resolution images, please contact Devon Recktenwald at 724-809-0906 or

Dr. Darryl Glover
Dr. Darryl Glover is a global optometrist, speaker, entrepreneur, and social media enthusiast. He has served the optometric community for nearly twenty years and has held every position in the field including eyewear consultant, optometric technician, office manager, and optometrist.

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