Press Release: Shamir Insight Launches Two Groundbreaking New Products

These revolutionary new designs will change how modern consumers see, interact and communicate.

San Diego, February 2, 2022 — Shamir Insight has officially announced the launch of two innovative products, designed for the modern consumer in the digital age: Glacier Expression™ – the most powerful anti-reflective lens coating on the market, and an update to their award-winning lens, Autograph Intelligence™.

Shamir Insight’s Glacier Expression™ lens coating delivers sharper vision and reduced eye strain, while a superior anti-reflective function makes it easier for consumers to express themselves and form deep social connections. In fact, in a recent study comparing Glacier Expression lenses to other non-coated lenses revealed: 

  • 63% of subjects felt more connected to subjects wearing Glacier Expression lenses, compared to 47% who said the same for the same person wearing different lenses. 
  • 70-80% of respondents stated they showed empathic behavior towards subjects wearing Glacier Expression lenses, compared to only 28-34% of those respondents who felt similarly for subjects not wearing anti-reflection coating.
  • 72.5% of participants indicated that people wearing Glacier Expression lenses appeared very trustworthy, which is more than 3 times that of the control group. 
  • 80% of participants indicated that they felt very connected to the people they met wearing Glacier Expression lenses, which is almost 2.5 times the control group.

Shamir Insight’s next product, Autograph Intelligence, is an updated version of their award-winning lens design created using next-generation AI technology. This product delivers natural vision and sharp focus at every distance, ideal for the modern consumer, who works and interacts with digital screens daily.  

Speaking about this exciting release, the company’s Director of Marketing Phillip Pasit said, “Glacier Expression and Autograph Intelligence are the perfect solutions for the modern consumer, offering true connection in this digital age.”

Glacier Expression and Autograph Intelligence are now available to eye care professionals nationwide, at

About Shamir Insight

Shamir Insight is a world-leading producer of high-performance lenses, innovative coatings and best-in-class optical technologies. Shamir is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

Dr. Darryl Glover
Dr. Darryl Glover is a global optometrist, speaker, entrepreneur, and social media enthusiast. He has served the optometric community for nearly twenty years and has held every position in the field including eyewear consultant, optometric technician, office manager, and optometrist.

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