Press Release: Recognizing Patient Priorities, Transitions Launches New “Offer Your Patients the Best” Education Course

FOR IMMEDIATE RELEASE

Contact

Courtney Myers Patience Cook pcook@transitions.com  

Red Havas Transitions Optical courtney.myers@redhavas.com

412 512 6542 tel 813 997 2574 tel

Research demonstrates protection and darkness are the most important drivers of satisfaction for photochromic lens wearers

PINELLAS PARK, Fla., January 28, 2021 – Transitions Optical is launching a new education course called, “Offer Your Patients the Best” to reveal patient insights and research demonstrating that wearers prioritize darkness in photochromic lenses.

Presented by Chris King and Mayara Castillo from Transitions and Dr. Chris Lievens, the course dives deep into the best a lens can offer from the patient’s perspective and how to evaluate photochromic technologies entering the market so eyecare professionals can confidently offer patients the best—for better patient satisfaction.

The course includes research that shows that after two weeks of trial, wearers were significantly more satisfied with the level of darkness and activation speed of Transitions® Signature® GEN 8 lenses (with ANSI category 3 darkness), over a lens that has ANSI category 2 darkness but is a bit faster to fadeback. The primary reason for preferring Transitions Signature GEN 8 lenses was that the lenses got darker outdoors. The wearers were similarly satisfied with the fadeback speed of both lenses, showing that without a premium level of darkness, the wearer may not be as satisfied. Research also shows that protection and outdoor darkness are the two top expectations for photochromic lenses.

“We take our responsibility as the category leader seriously and our product design process starts with understanding what patients want,” said Patience Cook, director, North America marketing. “Now, we’re taking that message to eyecare professionals, making sure they understand that photochromic lenses are not all the same. Our research shows that if the lenses are not dark enough, patients will be disappointed. Eyecare professionals attending our course will learn more about patient priorities and options available to meet their needs in the colors and lens designs they want—so eyecare professionals can keep focused on patient satisfaction.”

The new course “Offer Your Patients the Best” will be offered as part of Transitions® The Pulse virtual event on Tuesday, February 9. Optical industry professionals interested in attending the event can register at TransitionsThePulse.com using the code TOIPulse.

About Transitions Optical 

Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays. 

Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.

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NOTE: For high resolution images, please contact Brian Ackermann at 412-477-4312 or Brian.Ackermann@havas.com.

Dr. Darryl Gloverhttp://www.drdarrylglover.com
Dr. Darryl Glover is a global optometrist, speaker, entrepreneur, and social media enthusiast. He has served the optometric community for nearly twenty years and has held every position in the field including eyewear consultant, optometric technician, office manager, and optometrist.

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