This year, 112.3 million people tuned in to watch the Super Bowl, making it the highest rated Super Bowl in five years*. As an official partner of the NFL, Oakley made an impact both on and off the field during Super Bowl week, providing players from the Los Angeles Rams and the Cincinnati Bengals with Oakley Football Shield made with Prizm Technology to increase their visual acuity and inspire the next generation of athletes to ‘Be Who You Are’ through the power of sport.
“In a single day, more than 112 million people witnessed the power of the Oakley brand as they watched some of the best athletes in the world take the field wearing the Oakley Shield featuring our Prizm Technology. This best-in-class technology, incorporated into our everyday sunglasses, was also worn on the sidelines and in the stands by many coaches, players and fans,” said Justin Cupps, Senior Vice President, Oakley North America. “We expect the awareness and credibility generated on Sunday to translate into increased consumer demand for the best performance technology on the market, creating a halo effect for all of our sport and optical partners who sell Oakley eyewear products.”
On Feb. 9, Oakley, in partnership with the Los Angeles Chargers Impact Fund, Find Your Grind and the city of Los Angeles, unveiled the South Park Recreation Center’s new football, baseball and soccer fields. To echo the electric energy of Los Angeles during Super Bowl week, Team Oakley athlete and Los Angeles Chargers Pro Bowl safety Derwin James spoke to the new partnership and the impact it will have on future generations. In addition, Derwin James hosted a special youth football activity and Onesight, a leading global vision nonprofit, provided vision screenings to kids and adults and provided vouchers for free eyewear for individuals who qualified.
“At Oakley we believe sports transform lives. We know the community of Los Angeles has been through a lot during the pandemic, and we really wanted to create a long lasting impact,” says Caio Amato, Oakley Global Brand Director. “We could not be more proud and excited to open this to the community. We hope that this very special park becomes a place that inspires kids to believe in themselves, their dreams and potential.”
Throughout Super Bowl week, Oakley and OneSight partnered to host five additional clinics throughout the city to offer free eye exams and glasses to 157 kids from Los Angeles area Boys & Girls Clubs. Oakley also donated towards sports equipment packs for local Boys and Girls clubs and hosted canned food drives at Oakley retail locations in Los Angeles.
From left to right: Abigail Wyleta, Oakley Marketing; Maggie Landon, Oakley Marketing; Jessamyn Block, Oakley Marketing; KT Overbey, President and Executive Director OneSight; Brian Zender, Vice President Oakley Sport Channel; Justin Cupps, Senior Vice President Oakley; Fabrizio Uguzzoni, President of Wholesale, EssilorLuxottica North America; Cindy King, Vice President of Oakley Marketing; (below) Caio Amato, Oakley Global Marketing Director.
*Statistics from Nielson