Vogue Eyewear celebrates the beginning of a new season with fashion muse and model Hailey Bieber as its radiant new ambassador and creative partner. 

Launching the exclusive collaboration and campaign, the first drop of Hailey’s co-designed collection for Vogue Eyewear frames authentic beauty with celebrity style. Spontaneous, naturally gorgeous, and always in touch with what makes her feel good, she plays with earthy tones, eye-catching shapes, and fine metal to frame every facet of her personality in eight signature looks. 

“Vogue Eyewear is known for having unique styles for everyone and I believe eyewear is an accessory that can elevate your look. With this collaboration, we focused on designing options that could fit with any style,” expressed Hailey Bieber.

“We are thrilled to partner with globally-recognized model Hailey Bieber on a co-designed Vogue Eyewear collection and campaign this year, as Hailey is one of the world’s most notable faces of celebrity style who appeals to a young, fashion-focused female consumer,” said Ludo Ladreyt, Senior Vice President of Optical Channel Sales at EssilorLuxottica N.A. “As we continue to grow the Vogue Eyewear business in North America with support from eyecare professionals, it is crucial to connect with and appeal to a Gen Z audience – which represents 70 million young consumers in the US alone – by aligning with household names like Hailey Bieber. This collaboration and campaign will elevate Vogue Eyewear’s brand positioning, awareness, and most importantly, pave the way for impressive sales growth for our customers.”

Shot in a stunning villa, the mood of the campaign is fashion-focused, fun, and glam, with the visuals bringing each style to life in irresistibly real portraits of Hailey’s multi-faceted character. Giving her fans the chance to see the world from her point of view, the shoot captures everything from the premium allure of A-list glamour to her light-at-heart take on natural style.

Alessandro Mariani, Vice President of Wholesale Marketing at EssilorLuxottica N.A., stated, “Hailey Bieber’s status as one of the most culturally relevant and influential names in fashion and lifestyle appeals to a global audience of consumers. One of our strategies to increase Vogue Eyewear’s brand awareness and affinity in the North America market is through partnerships with authentic, multifaceted and notable personalities who embody the core values of the brand and our customers. On top of being a fashion and style icon, Hailey uses her influential voice on social media to deeply connect with her 40+ million followers about topics and causes that are important to her. I am confident that collaborating with Hailey Bieber on this co-designed collection and having her as the face of the brand’s latest campaign will maximize Vogue Eyewear’s visibility within our target demographic and reinforce the brand’s DNA.”

“This collaboration is special to me because I was able to work with the team to co-design frames that felt natural, but still fashion-forward and fun. The Vogue Eyewear team was so much fun to work with and we had a great time shooting the campaign for the collection,” said Hailey Bieber.

Each Hailey Bieber x Vogue Eyewear frame comes with a dedicated signature logo on the temple, as well as a trendy custom-made carry pouch, so you can take them anywhere you want, in style.

Are you ready for a new chapter in style? Let’s Vogue!


This style features a polished acetate frame, faceted rims, and wide signature temples with earthy tones and dark lens shades. 

Immagine che contiene occhiali, occhialidasole, accessorio, occhialidiprotezione

Descrizione generata automaticamente 0VO5439

 This sharp-angle, faceted shape features signature logo temples and dedicated tip inscriptions for a fashionable profile. Earthy dark green and beige and versatile tones of black or dark Havana offer both seasonal and classic looks.

Immagine che contiene testo, occhiali, occhialidasole, specchio

Descrizione generata automaticamente 0VO4245S

This fine metal shape features a distinctive debossed bridge, trendy angles, subtle detailing, and signature temples. This look is available in polished rose or classic gold and modern black or gunmetal with dark solid or soft gradient lenses and tone-matched acetate temples. 

Immagine che contiene testo

Descrizione generata automaticamente 0VO4244 

This look, whether in classic, rose gold, chic silver, or modern black, features signature Hailey temples. 

Immagine che contiene occhiali, occhialidasole, accessorio, occhialidiprotezione

Descrizione generata automaticamente 0VO5440S

With edgy facets and a wide signature temples, this polished acetate frame comes in earthy blue or green with matching lens shades, or classic black or havana. 


This acetate shape comes in tones of beige or hunter green.

Immagine che contiene testo, occhialidasole, occhiali

Descrizione generata automaticamente 0VO4242S

This design features a distinctive debossed bridge and exclusive signature temples, . in metal tones and classic lens shades.


This design features sophisticated angles and distinctive debossed bridge. It comes in luminous metal tones with signature logo temples and a custom pouch. 

Dr. Darryl Glover
Dr. Darryl Glover is a global optometrist, speaker, entrepreneur, and social media enthusiast. He has served the optometric community for nearly twenty years and has held every position in the field including eyewear consultant, optometric technician, office manager, and optometrist.

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