Press Release: EssilorLuxottica Brings High-Tech Immersive Experiences to Vision Expo East

In-person and virtual programming will immerse ECPs with the blockbuster brands and programs that support their practice

Dallas & New York (May 25, 2021) – As the industry prepares for the return of Vision Expo East in June, EssilorLuxottica is putting the final touches on its dual physical and virtual appearance for the show. Whether visiting the event live in the company’s new, tech-enabled booth or remotely via its user-friendly microsite, ECPs can expect entertaining and engaging experiences that will hone in on the true value EssilorLuxottica delivers for the industry and practices to maximize their success through its brands, programs and innovation.

“The return of Vision Expo East marks the beginning of a new chapter for the industry, one that EssilorLuxottica is proud to be a part of to stoke a renewed passion as we begin entering a post-pandemic world,” said Rick Gadd, President of Essilor North America. “Once again engaging with our customers and partners in person, and for the first time a digital show experience, we can show even more of our support for customers and the value we bring to grow the market for everyone through programs and products like EssilorLuxottica 360 and Ray-Ban Authentic.”

“We took this opportunity to reimagine the way we engage with our customers at Expo. More high-touch branded experiences, more engaging, more personalized and informative – our customers remain at the center of our strategy so all of these elements are critical in strengthening our relationship with them,” said Fabrizio Uguzzoni, President of Luxottica Wholesale, Americas. “Our goal is to have the customer walk away with the confidence that EssilorLuxottica has their back and we are working tirelessly to develop products and programs that will elevate their practices and give them an edge.”

EssilorLuxottica invites customers and industry partners to join them in-person or remotely for these key Expo presentations:

The Power of PartnershipRick Gadd, President, Essilor North America Fabrizio Uguzonni, President, Luxottica Wholesale, AmericasThu, June 3, 12:30 p.m. ETFri, June 4, 2:30 p.m. ETSat, June 5, 10:30 a.m. ET
Fireside Chat with Google: Driving Traffic for iECPsSherianne James, CMO & SVP, Customer Engagement, EssilorThu, June 3, 4:00 p.m. ETFri, June 4, 10:30 a.m. ETSat, June 5, 12:30 p.m. ET
The Power of BrandsAlessandro Mariani, VP, North America Wholesale Marketing, LuxotticaThu, June 3, 10:30 a.m. ETFri, June 4, 4 p.m. ETSat, June 5, 2:30 p.m. ET
Our Customer CommitmentJessica Kozak, SVP, ECP Sales, EssilorLudo Ladreyt, SVP, North America Optical Channel Sales, LuxotticaThu, June 3, 2:30 p.m. ETFri, June 4, 12:30 p.m. ETSat, June 5, 4:00 p.m. ET

In addition, in-person and virtual Expo attendees can expect to learn more about EssilorLuxottica’s key brands, programs and initiatives through the company’s dynamic “micro-moment” series:

  • EssilorLuxottica 360: Innovative Solutions to Match Consumer Trends
  • Ray-Ban Authentic Essilor Special Edition: The Perfect Match
  • Varilux: Give Them Vision Without Limits. Insist on Varilux.
  • Crizal Rock: For Durability Like Never Before
  • Ray-Ban New Brand Campaign
  • Oakley: Be Who You Are
  • Costa: For Those Who Need Water to Breathe
  • Coach: Coach It Forward

EssilorLuxottica is also hosting an exclusive event for members of its EssilorLuxottica 360 partnership program on Thursday, June 3, to celebrate the EssilorLuxottica 360 members who have helped build the best-in-class partnership program in its first year. This invite-only outdoor event will include live music, food and drinks. EssilorLuxottica 360 is powered by Essilor, Luxottica and EyeMed to help independent practices improve traffic, visibility and patient experience while maximizing profitability.

For show updates on all of EssilorLuxottica’s Expo presentations and to learn more about how its brands and programs will show up at Vision Expo East, please visit the EssilorLuxottica VEE microsite.

Customers and industry partners looking to engage with EssilorLuxottica on the floor of the Orange County Exhibit Center in Orlando, Florida, June 2-5 can find the company at booth #TP833. To join the Expo experience via the microsite, customers and partners can visit

Dr. Darryl Glover
Dr. Darryl Glover is a global optometrist, speaker, entrepreneur, and social media enthusiast. He has served the optometric community for nearly twenty years and has held every position in the field including eyewear consultant, optometric technician, office manager, and optometrist.

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