Press Release: ESSILOR ANNOUNCES RELEASE OF TRANSITIONS® XTRACTIVE® NEW GENERATION LENSES WITH LATEST TRANSITIONS® TECHNOLOGY

CONTACT: 

Katie Doran

(480) 216-9919

Katie.Doran@EssilorUSA.com

The latest in the Transitions portfolio, now available through Essilor Labs, will ensure ECPs have the right photochromic lenses to enhance patient lives in all light settings

DALLAS, Oct. 13, 2021 – Today, Essilor announces the launch of Transitions XTRActive new generation lenses now available with Essilor lenses and designs – including Varilux®, the number one progressive lens brand recommended by optometrists and opticians.1 Transitions lenses fill a large need in the market, as nine out of then patients declare they are light sensitive.2 Transitions XTRActive new generation offers additional light protection to enhance the wearer’s life in all settings and introduce a number of performance advancements. 

“Essilor is thrilled to provide the latest Transitions lenses to our customers and their patients around the country,” says Jeff Harrell, Vice President of Product Marketing at Essilor of America. “Transitions lenses have always been game changers in the industry – helping wearers enjoy the sights around them no matter the light conditions. As we’ve seen a rapid growth in the clear-to-extra dark photochromic category in recent months, the launch of the newest Transitions XTRActive is well positioned to help our customers capitalize on this breakout category, bringing revolutionary technology to excite existing wearers and convince new wearers of the superiority and versatility of Transitions lenses.”

Features and Technologies

By using extra powerful dyes and the latest matrix technology, Transitions XTRActive new generation lenses boast the following features: 

  • Best extra darkness and the best extra light protection in the clear-to-dark photochromic category.3 
  • 35% faster fade back speed than the prior generation and category 2 level darkness in the car4 with visible light activation. 
  • Category 3 levels at 95° F5 – the only photochromic lens on the market to do so. 

Transitions XTRActive new generation lenses replace the current generation of Transitions XTRActive lenses. Managed care availability will remain the same as the prior generation.

Transitions XTRActive new generation will include: 

  • Gray, Brown and Graphite Green in most materials
  • Available with a wide variety of Essilor designs including Varilux® and Eyezen® lenses
  • Plastic 1.50, TREXA™ Trivex 1.53, Airwear® polycarbonate, and Thin & Lite™ 1.67 
  • Compatibility with Transitions XTRActive style mirrors.

Eyecare professionals can learn more about Transitions XTRActive new generation by contacting their Essilor Account Executive or Brand Specialists or by visiting EssilorPRO.com.

About Essilor of America, Inc.

Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company’s mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America.  Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV, EYEZEN® and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International. 

  1. Transitions Optical, Marketing Value Proposition & Light Management, Consumer Research U.S, Dynata, Q1 2019 N=993
  2. Survey conducted in 2018 by an independent third party. Sponsored by Essilor. Results were reported by independent opticians and optometrists.
  3. The darkest in hot temperatures, in the car and offering the best overall harmful blue light protection across light situations* among clear to extra dark photochromic lenses.*Protection from harmful blue light (380nm-460nm) among polycarbonate and 1.5 grey lenses: blocking (i) up to 34% indoors and at 23°C, (ii) up to 64% behind the windshield (iii) up to 90% outdoors at 23°C and (iv) up to 83% outdoors at 35°C.
  4. Polycarbonate and 1.5 grey lenses tested at 23°C behind the windshield achieving between 18%T and 43%T.
  5. Clear to dark photochromic category.  Tests across polycarbonate and 1.5 grey lenses at 35°C achieving <18%T using Transitions Optical’s standard testing method.

# # #

Dr. Darryl Gloverhttp://www.drdarrylglover.com
Dr. Darryl Glover is a global optometrist, speaker, entrepreneur, and social media enthusiast. He has served the optometric community for nearly twenty years and has held every position in the field including eyewear consultant, optometric technician, office manager, and optometrist.

Get in Touch

LEAVE A REPLY

Please enter your comment!
Please enter your name here

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.

Related Articles

Latest Posts