Optoturban Podcast: Review: Forbes Authority Marketing Conference

How to market to new and existing patients

Jasdeep and Dr. Kegarise discuss the three levels of patients using a metaphor. These three levels describe the patient’s knowledge and understanding of the clinic’s brand and offering. 

How should we market to these levels of patients?

The two continue their conversation by exploring different patient acquisition and retention strategies. Jasdeep and Dr. Kegarise agreed that nurturing existing patients and adding new patients is often a gradual, rather than sudden, process. 

How can a private practice build trust and show value?

Jasdeep and Dr. Kegarise delve into the specifics of patient education. They talk about the benefits of exam room drawings, informational pamphlets, and storytelling. 

For more content from Optoturban feel free to follow Jasdeep on InstagramFacebook, and LinkedIn.

Dr. Jasdeep Soni
During his time at the University of California - Irvine, Jasdeep majored in Public Health and spent two years as President of the Sikh Student Association. His classes cultivated his interest in healthcare while his extracurriculars developed his enthusiasm for marketing and sales. After honing his skills as an Account Executive at Konica Minolta, he decided to attend Optometry school and combine his two passions into one career.

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