The last thing any practice owner wants is to turn over the bottle of the 50 vitamins they purchased that are still sitting on a display shelf only to see they all expired last month. You know you’ve been there. So we’re sitting down with Dr. Claudine Courey, dry eye specialist at Bellevue Clinic in Montreal, Canada, and founder of the e-commerce site Eye Drop Shop to discuss products that are her best sellers both in practice and on her website! Dr. Courey shares that in 2020 she also launched a US-based version of her popular online store at www.eyedropshop.com and is partnering with ODs across the United States and Canada to manage e-commerce order fulfillment for their personal practice websites with easy to embed affiliate links. Some of the products featured in this discussion include:
OPTASE Hydrate Dry Eye Spray – Do your patients (or their kids) HATE putting in artificial tears? A quick spritz is a great alternative.
I-Lid n’ Lash Hygiene Wipes – These lid cleansing wipes are gentle, hydrating, and anti-inflammatory and packaged in a convenient and easy to use tub instead of in individual packets. Perennial best-sellers, these wipes are so quick to fly off the shelves they sometimes go out of stock.
Fog Stopper – Say goodbye to foggy glasses when you have on a mask with this product. Since COVID this has been a big seller in Dr. Lyerly’s optical and a product that when you post about on your social media, you’ll get people calling in to the office to hold a bottle for them! As a special value to our listeners, Dynamic Labs has created a special 10% off discount link here: http://dynamiclabs.net/welcome-fans-of-defocus-media/
BluTech Glasses – Additional screentime during COVID has increased awareness for bluelight glasses significantly, but many of our patients are purchasing inferior products online and not receiving any benefits. BluTech specifically blocks the 455 nm wavelength of blue light responsible for digital eye strain, increased light sensitivity, and disruption to sleep/wake cycles while preserving other wavelengths of the blue spectrum. Stocking plano and low plus “non-Rx” blue light glasses from ClearVision Optical has been a great addition to our optical this year.