Defocus Media https://defocusmedia.com/homepage-magazine/ Defocus on Media. Refocus on Patient Care Thu, 04 Jun 2020 10:05:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.1 We assist in providing eyecare professionals with the latest in optometric industry news, eyewear trends and discussions of the hottest topics in the eyecare profession. Welcome to the Defocus Media Podcast Channel. Defocus Media episodic Defocus Media defocusmedia@gmail.com defocusmedia@gmail.com (Defocus Media) Defocus Media Defocus Media https://defocusmedia.com/wp-content/uploads/powerpress/Defocus_Media_Number_One_Optometry_Podcast_Channel.jpg https://defocusmedia.com/homepage-magazine/ Lunch Date with Rachel and Kate Episode 42: Diversifying in the Workplace https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-42-diversifying-in-the-workplace/ Thu, 04 Jun 2020 06:00:00 +0000 https://defocusmedia.com/?p=14161 https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-42-diversifying-in-the-workplace/#respond https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-42-diversifying-in-the-workplace/feed/ 0 This episode we venture into an important topic about diversifying our work place. When we recorded this episode 2 weeks ago, we had no idea the tragedies that would transpire in our world to our black friends and neighbors. We felt the importance of creating a conversation of lifting up persons of color before the […] This episode we venture into an important topic about diversifying our work place. When we recorded this episode 2 weeks ago, we had no idea the tragedies that would transpire in our world to our black friends and neighbors. We felt the importance of creating a conversation of lifting up persons of color before the tragedy of George Floyd, and have only seen magnification since then. We debated long and hard of whether to continue with this episode. We want to be allies and not seem to capitalize on a movement. But we believed in diversifying our workplaces before we marched in protests in the streets and we believe the same thing after we marched with our black brothers and sisters. So, join us as we work to dismantle our privilege and create environments for all people. If you think we have ways to do this better, let us know. If you want to continue to have this conversation with us, let’s talk. We believe Black Lives Matter.

Until Next Time,

Rachel and Kate

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This episode we venture into an important topic about diversifying our work place. When we recorded this episode 2 weeks ago, we had no idea the tragedies that would transpire in our world to our black friends and neighbors. This episode we venture into an important topic about diversifying our work place. When we recorded this episode 2 weeks ago, we had no idea the tragedies that would transpire in our world to our black friends and neighbors. We felt the importance of creating a conversation of lifting up persons of color before the tragedy of George Floyd, and have only seen magnification since then. We debated long and hard of whether to continue with this episode. We want to be allies and not seem to capitalize on a movement. But we believed in diversifying our workplaces before we marched in protests in the streets and we believe the same thing after we marched with our black brothers and sisters. So, join us as we work to dismantle our privilege and create environments for all people. If you think we have ways to do this better, let us know. If you want to continue to have this conversation with us, let’s talk. We believe Black Lives Matter.



Until Next Time,



Rachel and Kate




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Defocus Media
Optometry Podcast: Èyes are the Story https://defocusmedia.com/optometry-podcast-eyes-are-the-story/ Mon, 01 Jun 2020 11:32:03 +0000 https://defocusmedia.com/?p=14158 https://defocusmedia.com/optometry-podcast-eyes-are-the-story/#respond https://defocusmedia.com/optometry-podcast-eyes-are-the-story/feed/ 0 Defocus Media 40:53 Optometry Podcast: Telemedicine with Drs. Chad Morgan and Michael Samuels https://defocusmedia.com/optometry-podcast-telemedicine-with-drs-chad-morgan-and-michael-samuels/ Mon, 25 May 2020 05:00:00 +0000 https://defocusmedia.com/?p=14142 https://defocusmedia.com/optometry-podcast-telemedicine-with-drs-chad-morgan-and-michael-samuels/#respond https://defocusmedia.com/optometry-podcast-telemedicine-with-drs-chad-morgan-and-michael-samuels/feed/ 0 There’s a temptation with routine eyecare restarting around the nation to put any utilization of telemedicine back on the shelf in optometry. But are there ways to continue to provide remote care for patients to meet their needs for safety and convenience, even as offices are reopen? Our expert guests for this conversation are Dr. […] There’s a temptation with routine eyecare restarting around the nation to put any utilization of telemedicine back on the shelf in optometry. But are there ways to continue to provide remote care for patients to meet their needs for safety and convenience, even as offices are reopen? Our expert guests for this conversation are Dr. Michael Samuels, owner of NC Eye Associates in Apex, North Carolina and founder of MedPhoto Manager, and Dr. Chad Morgan Third Party Committee Member and CAC Leader for the State of North Carolina and the founder of AskTheDoc.Live, a telemedicine platform where patients can be personally triaged by a doctor and educated if they need to seek in person care.

  • Dr. Morgan and Dr. Samuels are both strong believers that telemedicine has a place in traditional eyecare going forward. In their practices, they share that they are using telehealth in several different patient situations:
  • Triaging red eyes (if a phone call results in the need for a patient to come to the office to be seen, the telemedicine visit cannot be billed if the patient is seen within 24 hours). Dr. Morgan specifically shares his offices’ “Pink Eye Policy” that is in place due to the correlation of red eyes as a symptom of active COVID-19. All red eyes in his practice are triaged via telemedicine first, and if the patient has a fever and a concurrent red eye, they are referred for COVID-19 testing instead of being seen in the office and exposing staff and other patients to potential viral risk.
  • Medical follow-up visits to connect with a patient about improvement in their condition after a treatment that had been prescribed for red eyes or styes.
  • Contact Lens Checks for routine patients with no complaints or complications to make sure they are happy with comfort and vision, and have no questions about care or insertion/removal.

Several telemedicine platforms exist, and each has their own pros and cons. Dr. Morgan and Dr. Samuels both use Unified Imaging and Dr. Lyerly is utilizing Doxy.me.  Dr. Samuels shares that in his practice ease of use is king, and he needed a platform that was simple for his staff and his patients that didn’t require extra downloads or apps. Dr. Morgan put together many of the pros and cons of the most popular available services on the market below:

Payment for telemedicine examinations has been a major concern across the country, but Dr. Morgan and Dr. Samuels both share that their office has had great success with billing and coding visits when following AOA guidelines. Both doctors are utilizing 992XX medical codes with -11 POS (Place of Service) and -95 modifiers for telehealth.  As a Third Party Committee Member for North Carolina optometry, Dr. Morgan shares that each insurance is handling telehealth and optometry differently. To ensure payment, he encourages doctors to utilize telemedicine for existing patients to meet the requirements for most insurances (though CMS has stated that for Medicare telemedicine could be billed for new and established patients). In his experience, the virtual check in codes (G2012 and G2010) or the 9944X telephone check codes are creating more issues with payment, and when doctors are using them instead of 992XX codes they are more likely to state that payment for services is not sufficient since these codes only reimburse between $10-15. Another key to payment for your services is to make sure that patients are educated prior to any telemedicine visit about associated costs and applicable copays. Sometimes patients assume if they are talking to the doctor and not in the office, it is not a true doctor’s visit. However, if you are assessing, diagnosing, and prescribing treatment do not undervalue your services and make sure patients are educated about the fees associated with these visits.

Unified Imaging: This free service is simple to use, HIPPA compliant, provides an available summary for download (for reporting purposes in your EHR), and has photo-sharing capabilities.

Doxy.Me: This service is free at its’ basic level but certain extra features (like billing and photo sharing abilities) cost money. It is simple to use and HIPPA compliant and also provides a summary for download.

Eyecare Pro Live: While this service does cost money to utilize, it has several features above and beyond free platforms. It integrates into your EHR, has several tests integrated into the platform including visual acuity testing and a SPEED questionnaire, and has billing and scheduling capabilities inside the platform. It can also be used to instant message patients directly and send medication reminders. The potential con of this platform is that it does require patients to download an app and create an account which for some patients who are not as adept with technology may limit their ability to use this service.

VSee: This service costs $49/month and does integrate into your EHR and includes billing and scheduling functionalities into the platform, in addition to direct patient messaging. Patients do have to download software for this service, however.

Want to learn more? Follow Dr. Samuels at @huddle.health to learn more about the power of anterior segment photography in patient education, and Dr. Chad Morgan at @askthedoc.live to learn more about this new telehealth triaging platform directly connecting patients to optometrists.

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There’s a temptation with routine eyecare restarting around the nation to put any utilization of telemedicine back on the shelf in optometry. But are there ways to continue to provide remote care for patients to meet their needs for safety and convenie... There’s a temptation with routine eyecare restarting around the nation to put any utilization of telemedicine back on the shelf in optometry. But are there ways to continue to provide remote care for patients to meet their needs for safety and convenience, even as offices are reopen? Our expert guests for this conversation are Dr. Michael Samuels, owner of NC Eye Associates in Apex, North Carolina and founder of MedPhoto Manager, and Dr. Chad Morgan Third Party Committee Member and CAC Leader for the State of North Carolina and the founder of AskTheDoc.Live, a telemedicine platform where patients can be personally triaged by a doctor and educated if they need to seek in person care.



* Dr. Morgan and Dr. Samuels are both strong believers that telemedicine has a place in traditional eyecare going forward. In their practices, they share that they are using telehealth in several different patient situations:* Triaging red eyes (if a phone call results in the need for a patient to come to the office to be seen, the telemedicine visit cannot be billed if the patient is seen within 24 hours). Dr. Morgan specifically shares his offices’ “Pink Eye Policy” that is in place due to the correlation of red eyes as a symptom of active COVID-19. All red eyes in his practice are triaged via telemedicine first, and if the patient has a fever and a concurrent red eye, they are referred for COVID-19 testing instead of being seen in the office and exposing staff and other patients to potential viral risk.* Medical follow-up visits to connect with a patient about improvement in their condition after a treatment that had been prescribed for red eyes or styes.* Contact Lens Checks for routine patients with no complaints or complications to make sure they are happy with comfort and vision, and have no questions about care or insertion/removal.



Several telemedicine platforms exist, and each has their own pros and cons. Dr. Morgan and Dr. Samuels both use Unified Imaging and Dr. Lyerly is utilizing Doxy.me.  Dr. Samuels shares that in his practice ease of use is king, and he needed a platform that was simple for his staff and his patients that didn’t require extra downloads or apps. Dr. Morgan put together many of the pros and cons of the most popular available services on the market below:



Payment for telemedicine examinations has been a major concern across the country, but Dr. Morgan and Dr. Samuels both share that their office has had great success with billing and coding visits when following AOA guidelines. Both doctors are utilizing 992XX medical codes with -11 POS (Place of Service) and -95 modifiers for telehealth.  As a Third Party Committee Member for North Carolina optometry, Dr. Morgan shares that each insurance is handling telehealth and optometry differently. To ensure payment, he encourages doctors to utilize telemedicine for existing patients to meet the requirements for most insurances (though CMS has stated that for Medicare telemedicine could be billed for new and established patients). In his experience, the virtual check in codes (G2012 and G2010) or the 9944X telephone check codes are creating more issues with payment, and when doctors are using them instead of 992XX codes they are more likely to state that payment for services is not sufficie...]]>
Defocus Media 1:01:21
The 20/20 Podcast: Digital Marketing with Kevin Wilhelm from Marketing4ECPs https://defocusmedia.com/the-20-20-podcast-digital-marketing-with-kevin-wilhelm-from-marketing4ecps/ Tue, 19 May 2020 04:48:00 +0000 https://defocusmedia.com/?p=14129 https://defocusmedia.com/the-20-20-podcast-digital-marketing-with-kevin-wilhelm-from-marketing4ecps/#respond https://defocusmedia.com/the-20-20-podcast-digital-marketing-with-kevin-wilhelm-from-marketing4ecps/feed/ 0 ]]>
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Defocus Media 43:03
Optometry Podcast: Amplify Your Practice Profits https://defocusmedia.com/optometry-podcast-amplify-your-practice-profits/ Mon, 18 May 2020 06:00:00 +0000 https://defocusmedia.com/?p=14120 https://defocusmedia.com/optometry-podcast-amplify-your-practice-profits/#respond https://defocusmedia.com/optometry-podcast-amplify-your-practice-profits/feed/ 0 Why do we do what we do? Is there a way to do it better? If you haven’t asked yourself these questions recently, your practice is likely leaving a LOT of profitability, efficiency, room for competitors on the table. Dr. Darryl Glover and Dr. Adam Ramsey sit down with Perry Brill of the Eyetrepreneur Podcast […] Why do we do what we do? Is there a way to do it better? If you haven’t asked yourself these questions recently, your practice is likely leaving a LOT of profitability, efficiency, room for competitors on the table. Dr. Darryl Glover and Dr. Adam Ramsey sit down with Perry Brill of the Eyetrepreneur Podcast on this episode. Brill is the practice manager at Brill Eye Center in Mission, Kansas and the founder of EyeRockIt, a consulting service for optometrists that specializes in practice efficiency to increase productivity and profitability. 

So how can you amplify your practice assets? 

1. Crush Eyewear Sales

“If you don’t hear some patients push back about price, you are charging to little,” Brill shares. To make your optical more profitable, focus on the patient experience. Brill is a big believer that you must slow the patient experience down when it comes to optical – get them seated and get them comfortable. Don’t have people wandering the frame board; your optician is the expert and they should guide and explain the why of their recommendations with every frame tried on, and every lens option prescribed. 

Dr. Ramsey shares that fulfilling the needs of your patients is key to his practice success. He starts exam with asking the patient about any vision issues. At the end of the exam he prescribes the solution for each of the patient’s complaints. He doesn’t sell glasses – he matches his patient’s needs with the technology that is designed to address the issue. “All of the optometrists that are successful prescribe from the chair,” Dr. Glover agrees. 

2. Crush Patient Collections

Collect upfront as much as possible and if any medical billing comes back, don’t be known as a business that is going to waive charges. Dr. Ramsey shares that his office requires 100% payment before glasses orders are placed, but medical payments can be harder to collect up front because sometimes insurances kick more back to the patient than expected. Brill educates that doctors need to prepare before a patient’s exam to know if their visit is subject to deductible or high coinsurance. Call the patient at least a day before their appointment and educate them about expected charges because they have an unmet deductible so they are prepared to pay in full at the time of their exam. Some practitioners will avoid scheduling Medicare patients in the first quarter so that by the time they have their eye exams, their deductibles are more likely to have been met. 

3. Lower All Costs of Goods and Services

Dr. Ramsey is known as a negotiator for his practice, and he encourages all doctors to make sure they negotiate with vendors to get a fair price! Private practitioners are at a disadvantage compared to large corporate groups because they have less patients, but vendors who prioritize independent optometry should be willing to put their money where their mouth is to make sure they are giving private practitioners a fair deal. Brill shares that independent ODs can negotiate better by:

  • Teaming up. Do you and a fellow OD want the same piece of equipment? Approach the vendor together and ask for a reduced rate to get the business for both of your practices. Any items $10,000 or above you can get major discounts using this group purchasing approach, Dr. Ramsey shares. 
  • Ask for the Doctor Alliance Rate. Brill shares that he’s been very successful in his practice by asking vendors, “What’s the Vision Source rate. I’ll take that!” 

4. Frame Inventory Assessment and Plan

“Critically look at your frames,” Brill shares. “Every single frame on your frame board is a $100 bill. That’s a lot of money sitting up there.” If a frame is sitting on your board for 8 months, it needs to go. Dr. Ramsey encourages doctors to start small. You can always add more frames later, but having a small and tightly managed frame board helps you better evaluate what your office really needs. He tries not to overlap styles or types of frames from different manufacturers so a smaller inventory still has a large and diverse selection of frames for patients to choose from. 

What about understock? Brill encourages practitioners to only understock frames that have a high turnover rate. When you do reorder frames, make sure it is in bulk so you don’t get hit with $10 shipping charges on single frame orders.

Private Label frames can be a great way to reduce cost of goods but maintain excellent quality. Brill is partnering with about 40 practitioners around the country to curate a frame selection of wearable best sellers and then bulk purchase these frames for their practices for the best cost of goods. 

Perry Brill, Founder of EyeRockIt.

5. Develop Optical Executors, Not Opticians

The opticians or staff working in your optical need more than just the technical skills to perform their job. Managing the frame board and patient sales are key to the job. When it’s time to ask for a raise, your employer is going to want to see the profit you made in the office or the money you saved them in the optical. How should you reward your staff? Brill encourages practice owners to pay their opticians very well and give them good incentives (insurance, PTO, etc). Spiffs or smaller cash bonuses just don’t show up in a meaningful way on a paycheck after taxes and will go unappreciated. 

6. Create Radical and Happy Transparency Culture

“I believe in tattle-telling in the workplace,” Brill shares. Talk about problems together; don’t let things fester. A transparent workplace is one where staff feels like their voices and opinions matter, and when everyone feels heard and respected. 

7. Office Procedures Perfection

Don’t constantly nag your staff to get jobs done. Use task lists and digital resources to hold staff accountable and track progress. Asana.com and Monday.com are great tools for tracking office procedures.

8. Administrative Duties Delight

Bosses and owners are responsible for the office getting paid. Make sure you are outsourcing anything that is not a good use of your time. Pay someone else to manage IT issues.

9. High Tech Office Upgrade

Don’t underestimate the value of patient perception. Using higher technology optical tools to take precise digital measurements is an investment not just in your optical functionality, but in how your patients feel about their glasses buying experience. Can a patient tell the difference between a $300 progressive and a $600 progressive? The entire office experience needs to tell that story. 

Office flow is another area for improved efficiency Brill shares that he recently went to the National Retail Federation Conference, and learned about inexpensive smart watches that doctors and staff can use to alert each other without typing. 

10. Expert Real-World Advice from ODs in the Trenches

You don’t have to create everything – you can save thirty or forty years by copying the successful strategies of doctors that have been there, done that.  Hiring consultants that are experienced optometrists or office managers can save you the mistakes and the time it takes to learn from them. 

Want more? Brill shares 137 clever ideas for making your practice better here

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Why do we do what we do? Is there a way to do it better? If you haven’t asked yourself these questions recently, your practice is likely leaving a LOT of profitability, efficiency, room for competitors on the table. Dr. Darryl Glover and Dr. Why do we do what we do? Is there a way to do it better? If you haven’t asked yourself these questions recently, your practice is likely leaving a LOT of profitability, efficiency, room for competitors on the table. Dr. Darryl Glover and Dr. Adam Ramsey sit down with Perry Brill of the Eyetrepreneur Podcast on this episode. Brill is the practice manager at Brill Eye Center in Mission, Kansas and the founder of EyeRockIt, a consulting service for optometrists that specializes in practice efficiency to increase productivity and profitability. 



So how can you amplify your practice assets? 







1. Crush Eyewear Sales



“If you don’t hear some patients push back about price, you are charging to little,” Brill shares. To make your optical more profitable, focus on the patient experience. Brill is a big believer that you must slow the patient experience down when it comes to optical – get them seated and get them comfortable. Don’t have people wandering the frame board; your optician is the expert and they should guide and explain the why of their recommendations with every frame tried on, and every lens option prescribed. 



Dr. Ramsey shares that fulfilling the needs of your patients is key to his practice success. He starts exam with asking the patient about any vision issues. At the end of the exam he prescribes the solution for each of the patient’s complaints. He doesn’t sell glasses – he matches his patient’s needs with the technology that is designed to address the issue. “All of the optometrists that are successful prescribe from the chair,” Dr. Glover agrees. 



2. Crush Patient Collections



Collect upfront as much as possible and if any medical billing comes back, don’t be known as a business that is going to waive charges. Dr. Ramsey shares that his office requires 100% payment before glasses orders are placed, but medical payments can be harder to collect up front because sometimes insurances kick more back to the patient than expected. Brill educates that doctors need to prepare before a patient’s exam to know if their visit is subject to deductible or high coinsurance. Call the patient at least a day before their appointment and educate them about expected charges because they have an unmet deductible so they are prepared to pay in full at the time of their exam. Some practitioners will avoid scheduling Medicare patients in the first quarter so that by the time they have their eye exams, their deductibles are more likely to have been met. 



3. Lower All Costs of Goods and Services



Dr. Ramsey is known as a negotiator for his practice, and he encourages all doctors to make sure they negotiate with vendors to get a fair price! Private practitioners are at a disadvantage compared to large corporate groups because they have less patients, but vendors who prioritize independent optometry should be willing to put their money where their mouth is to make sure they are giving private practitioners a fair deal. Brill shares that independent ODs can negotiate better by:



* Teaming up. Do you and a fellow OD want the same piece of equipment? Approach the vendor together and ask for a reduced rate to get the business for both of your practices. Any items $10,000 or above you can get major discounts using this group purchasing approach, Dr. Ramsey shares. 



* Ask for the Doctor Alliance Rate.]]>
Defocus Media 1:05:34
ODs on Facebook Podcast: Vision Development https://defocusmedia.com/ods-on-facebook-podcast-vision-development/ Thu, 14 May 2020 13:52:15 +0000 https://defocusmedia.com/?p=14115 https://defocusmedia.com/ods-on-facebook-podcast-vision-development/#respond https://defocusmedia.com/ods-on-facebook-podcast-vision-development/feed/ 0 On this episode of the ODs on Facebook Podcast we take a deep dive into vision development. Topics discussed during this episode include: A developmental framework for how vision emerges and develops. Understanding visual function in children beyond eyesight. How vision impacts and guides the cognitive development of infants and children. Ways optometrists can raise […]

On this episode of the ODs on Facebook Podcast we take a deep dive into vision development. Topics discussed during this episode include:

  • A developmental framework for how vision emerges and develops.
  • Understanding visual function in children beyond eyesight.
  • How vision impacts and guides the cognitive development of infants and children.
  • Ways optometrists can raise awareness about the value of pediatric vision care in their communities.
  • Practical tips to help improve your pediatric exams.

Our guest on this episode

Dr. Glen T. Steele, OD, FCOVD, FAAO

Joining us on this episode is a living legend in Optometry, Dr. Glen T. Steele. Dr. Steele is a developmental optometrist and professor at the Southern College of Optometry Pediatric Service. He is past president of both the College of Optometrists in Vision Development (COVD) and the Optometric Extension Program Foundation (OEPF). Dr. Steele is also past chair of the American Optometric Association InfantSEE® and Children’s Vision Committees. He has lectured extensively throughout the US and internationally in the area of vision development and care including the care of infants. Dr. Steele has received numerous awards for his work in the area of infant and child development and was inducted into the National Optometry Hall of Fame in 2019.

Dr. Steele’s contact info:

Email: gsteele@sco.edu

LinkedIn: Glen Steele, OD FCOVD FAAO

Facebook: Glen T. Steele

Dr. Mahgoub’s contact info:

LinkedIn: Fayiz Mahgoub

Facebook: Fayiz Mahgoub

Instagram: @fayiz_m

Disclosures:

AnDr. Mahgoub and Dr. Steele have no financial interests to disclose.

Music from https://www.zapsplat.com

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On this episode of the ODs on Facebook Podcast we take a deep dive into vision development. Topics discussed during this episode include: A developmental framework for how vision emerges and develops. Understanding visual function in children beyond ey...







On this episode of the ODs on Facebook Podcast we take a deep dive into vision development. Topics discussed during this episode include:



* A developmental framework for how vision emerges and develops.* Understanding visual function in children beyond eyesight.* How vision impacts and guides the cognitive development of infants and children.* Ways optometrists can raise awareness about the value of pediatric vision care in their communities.* Practical tips to help improve your pediatric exams.







Our guest on this episode



Dr. Glen T. Steele, OD, FCOVD, FAAO



Joining us on this episode is a living legend in Optometry, Dr. Glen T. Steele. Dr. Steele is a developmental optometrist and professor at the Southern College of Optometry Pediatric Service. He is past president of both the College of Optometrists in Vision Development (COVD) and the Optometric Extension Program Foundation (OEPF). Dr. Steele is also past chair of the American Optometric Association InfantSEE® and Children’s Vision Committees. He has lectured extensively throughout the US and internationally in the area of vision development and care including the care of infants. Dr. Steele has received numerous awards for his work in the area of infant and child development and was inducted into the National Optometry Hall of Fame in 2019.



















Dr. Steele’s contact info:



Email: gsteele@sco.edu



LinkedIn: Glen Steele, OD FCOVD FAAO



Facebook: Glen T. Steele







Dr. Mahgoub’s contact info:



LinkedIn: Fayiz Mahgoub



Facebook: Fayiz Mahgoub



Instagram: @fayiz_m







Disclosures:



AnDr. Mahgoub and Dr. Steele have no financial interests to disclose.







Music from https://www.zapsplat.com
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Defocus Media 45:46
The 2020 Podcast: Personal branding with Kat Elizabeth https://defocusmedia.com/the-2020-podcast-personal-branding-with-kat-elizabeth/ Wed, 13 May 2020 16:19:12 +0000 https://defocusmedia.com/?p=14108 https://defocusmedia.com/the-2020-podcast-personal-branding-with-kat-elizabeth/#respond https://defocusmedia.com/the-2020-podcast-personal-branding-with-kat-elizabeth/feed/ 0 ]]>
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Defocus Media 49:14
Optometry Podcast: What’s New with Dr. Howard Purcell https://defocusmedia.com/optometry-podcast-whats-new-with-dr-howard-purcell/ Mon, 11 May 2020 11:41:09 +0000 https://defocusmedia.com/?p=14105 https://defocusmedia.com/optometry-podcast-whats-new-with-dr-howard-purcell/#respond https://defocusmedia.com/optometry-podcast-whats-new-with-dr-howard-purcell/feed/ 0 Defocus Media 54:32 Optometry Podcast: Dr. Carly Rose shares her reopening plans and the value of TikToc https://defocusmedia.com/optometry-podcast-dr-carly-rose-shares-her-reopening-plans-and-the-value-of-tiktoc/ Mon, 04 May 2020 11:49:57 +0000 https://defocusmedia.com/?p=14094 https://defocusmedia.com/optometry-podcast-dr-carly-rose-shares-her-reopening-plans-and-the-value-of-tiktoc/#respond https://defocusmedia.com/optometry-podcast-dr-carly-rose-shares-her-reopening-plans-and-the-value-of-tiktoc/feed/ 0 As optometrists around the country reopen their doors to routine patient care today and in the coming weeks, what new protocols and expectations for the patient experience should doctors have in place? We talk with Dr. Carly Rose, owner of Eyecare on the Square in Mariemont, Ohio in this new episode. On April 19th the Centers for Medicaid and […]
Dr. Carly Rose

As optometrists around the country reopen their doors to routine patient care today and in the coming weeks, what new protocols and expectations for the patient experience should doctors have in place? We talk with Dr. Carly Rose, owner of Eyecare on the Square in Mariemont, Ohio in this new episode. 
On April 19th the Centers for Medicaid and Medicare Services (CMS) issued guidelines for returning to routine care under the Opening Up America 3-phase plan. The AOA verified with the CMS that routine optometric care is considered a part of this phase 1 reopening of routine care. Let’s break down the guidelines:

  • Your state and local government must be in Phase 1 reopening stage to restart routine eyecare
  • Healthcare workers and staff should wear facemasks
  • Patients should wear a face covering at all time (cloth masks made at home are ok if surgical masks are not available)
  • Staff should be routinely screened for symptoms of COVID19
  • The office should maintain social distancing (spacing waiting area chairs 6 feet apart, minimizing use of waiting areas, limiting number of patients inside the building, prohibiting any visitors that aren’t necessary for patient care).
  • all patients must be screened for symptoms of COVID19 before entering the facility
  • all surfaces need to be thoroughly sanitized 
Drs. Darryl Glover, Jennifer Lyerly, and Carly Rose

Dr. Rose, Dr. Glover, and Dr. Lyerly discuss the protocols that their specific offices have in place, in addition to some of the challenges that these protocols pose for routine eyecare. How will wearing masks affect a patient’s ability or interest in trying on glasses in optical? How will offices continue to provide patients as many contactless service options as possible after opening their offices such as curbside optical dispensing and telemedicine appointments?
Dr. Rose also shares the success her practice has seen through embracing a strong social media presence. In addition to Facebook and Instagram, she has incorporated TikTok into her practice social media with surprisingly impactful results, from reaching thousands of people about the importance of 20/20/20 blink breaks, to selling glasses from her optical right off the platform.

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As optometrists around the country reopen their doors to routine patient care today and in the coming weeks, what new protocols and expectations for the patient experience should doctors have in place? We talk with Dr. Carly Rose, Dr. Carly Rose



As optometrists around the country reopen their doors to routine patient care today and in the coming weeks, what new protocols and expectations for the patient experience should doctors have in place? We talk with Dr. Carly Rose, owner of Eyecare on the Square in Mariemont, Ohio in this new episode. On April 19th the Centers for Medicaid and Medicare Services (CMS) issued guidelines for returning to routine care under the Opening Up America 3-phase plan. The AOA verified with the CMS that routine optometric care is considered a part of this phase 1 reopening of routine care. Let’s break down the guidelines:



* Your state and local government must be in Phase 1 reopening stage to restart routine eyecare* Healthcare workers and staff should wear facemasks* Patients should wear a face covering at all time (cloth masks made at home are ok if surgical masks are not available)* Staff should be routinely screened for symptoms of COVID19* The office should maintain social distancing (spacing waiting area chairs 6 feet apart, minimizing use of waiting areas, limiting number of patients inside the building, prohibiting any visitors that aren’t necessary for patient care).* all patients must be screened for symptoms of COVID19 before entering the facility* all surfaces need to be thoroughly sanitized 





Drs. Darryl Glover, Jennifer Lyerly, and Carly Rose



Dr. Rose, Dr. Glover, and Dr. Lyerly discuss the protocols that their specific offices have in place, in addition to some of the challenges that these protocols pose for routine eyecare. How will wearing masks affect a patient’s ability or interest in trying on glasses in optical? How will offices continue to provide patients as many contactless service options as possible after opening their offices such as curbside optical dispensing and telemedicine appointments?Dr. Rose also shares the success her practice has seen through embracing a strong social media presence. In addition to Facebook and Instagram, she has incorporated TikTok into her practice social media with surprisingly impactful results, from reaching thousands of people about the importance of 20/20/20 blink breaks, to selling glasses from her optical right off the platform.
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Defocus Media
Corporate Optometry Nation: Jeff Hollowood of Vision Benefits of America https://defocusmedia.com/corporate-optometry-nation-jeff-hollowood-of-vision-benefits-of-america/ Sun, 03 May 2020 02:00:42 +0000 https://defocusmedia.com/?p=14082 https://defocusmedia.com/corporate-optometry-nation-jeff-hollowood-of-vision-benefits-of-america/#respond https://defocusmedia.com/corporate-optometry-nation-jeff-hollowood-of-vision-benefits-of-america/feed/ 0 Dr. Maria Sampalis interviews Jeff Hollowood. Jeff is the CEO of Vision Benefits of America, VBA. VBA has  come out with a great loan program for optometrists. The program is called The Pennsylvania Optometric Emergency Assistance Program. Currently the loan is up to 1 million dollars to help optometrists. Listen in to the podcast to […] Dr. Maria Sampalis interviews Jeff Hollowood. Jeff is the CEO of Vision Benefits of America, VBA. VBA has  come out with a great loan program for optometrists. The program is called The Pennsylvania Optometric Emergency Assistance Program. Currently the loan is up to 1 million dollars to help optometrists. Listen in to the podcast to find out who is eligible and how long do participating providers have to pay back the loan.

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Dr. Maria Sampalis interviews Jeff Hollowood. Jeff is the CEO of Vision Benefits of America, VBA. VBA has  come out with a great loan program for optometrists. The program is called The Pennsylvania Optometric Emergency Assistance Program. Dr. Maria Sampalis interviews Jeff Hollowood. Jeff is the CEO of Vision Benefits of America, VBA. VBA has  come out with a great loan program for optometrists. The program is called The Pennsylvania Optometric Emergency Assistance Program. Currently the loan is up to 1 million dollars to help optometrists. Listen in to the podcast to find out who is eligible and how long do participating providers have to pay back the loan.
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Defocus Media 19:30
Optoturban Podcast: Living in Positivity Over Living in Fear https://defocusmedia.com/optoturban-podcast-living-in-positivity-over-living-in-fear/ Wed, 29 Apr 2020 10:27:15 +0000 https://defocusmedia.com/?p=14077 https://defocusmedia.com/optoturban-podcast-living-in-positivity-over-living-in-fear/#respond https://defocusmedia.com/optoturban-podcast-living-in-positivity-over-living-in-fear/feed/ 0 In this episode, Jasdeep Soni interviews student doctor Nadia Afkhami about fears that optometrists and students have currently. Even with all of these fears, both student doctor Afkhami and student doctor Soni agreed that positivity is necessary at this time to overcome these fears. Some fears and solutions they discussed include: 1.    The fear of not […] In this episode, Jasdeep Soni interviews student doctor Nadia Afkhami about fears that optometrists and students have currently. Even with all of these fears, both student doctor Afkhami and student doctor Soni agreed that positivity is necessary at this time to overcome these fears.

Some fears and solutions they discussed include:

1.    The fear of not getting enough experience with patients.

a.    Solution: Use this extra time to study and make sure your knowledge is stronger than ever.

2.    The fear of not being able to find a job.

a.    Solution: Lookout for career events put on by groups such as Covalentcareers Optometry

b.    Solution: Be more flexible in your expectations with the job search; you may need to compromise on the pay, location or hours of the job.   

3.    The fear of finding motivation to be productive daily?

a.    Solution: Make check lists of activities you want to accomplish and cross them off when you complete them

b.    Solution: Find others to hold you accountable.

4.    The fear of not being taken seriously by patients.

a.    Solution: Be confident in yourself; if you are capable of getting into school and passing exams then you are capable of doing patient care.

Nadia Afkham, Optometry Student

5.    The fear of not being able to network at conferences anymore.

a.    Solution: Network online through Instagram and Facebook. Attend Zoom meetings put on by groups such as the Young OD’s of America.

6.    The fear of seeing patients online.

a.    Solution: Practice telemedicine situations by doing practice appointments with colleagues or friends.

7.    The fear of paying off loans

a.    Solution: Plan to be frugal and work long hours after you are done with school so you can pay off loans.

8.    The fear of not being to take board or licensing exams.

a.    Solution: Stay ready; you never know when your exam will occur and you do not want to regret not being prepared.

You can follow student doctor Nadia Afkhami for more content on her Instagram page @eyeamnadia.

For more content from Optoturban feel free to subscribe to his new Youtube channel. Or feel free to follow Jasdeep on InstagramFacebook, and LinkedIn.

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In this episode, Jasdeep Soni interviews student doctor Nadia Afkhami about fears that optometrists and students have currently. Even with all of these fears, both student doctor Afkhami and student doctor Soni agreed that positivity is necessary at th... In this episode, Jasdeep Soni interviews student doctor Nadia Afkhami about fears that optometrists and students have currently. Even with all of these fears, both student doctor Afkhami and student doctor Soni agreed that positivity is necessary at this time to overcome these fears.







Some fears and solutions they discussed include:



1.    The fear of not getting enough experience with patients.



a.    Solution: Use this extra time to study and make sure your knowledge is stronger than ever.



2.    The fear of not being able to find a job.



a.    Solution: Lookout for career events put on by groups such as Covalentcareers Optometry



b.    Solution: Be more flexible in your expectations with the job search; you may need to compromise on the pay, location or hours of the job.   



3.    The fear of finding motivation to be productive daily?



a.    Solution: Make check lists of activities you want to accomplish and cross them off when you complete them



b.    Solution: Find others to hold you accountable.



4.    The fear of not being taken seriously by patients.



a.    Solution: Be confident in yourself; if you are capable of getting into school and passing exams then you are capable of doing patient care.



Nadia Afkham, Optometry Student



5.    The fear of not being able to network at conferences anymore.



a.    Solution: Network online through Instagram and Facebook. Attend Zoom meetings put on by groups such as the Young OD’s of America.



6.    The fear of seeing patients online.



a.    Solution: Practice telemedicine situations by doing practice appointments with colleagues or friends.



7.    The fear of paying off loans



a.    Solution: Plan to be frugal and work long hours after you are done with school so you can pay off loans.



8.    The fear of not being to take board or licensing exams.



a.    Solution: Stay ready; you never know when your exam will occur and you do not want to regret not being prepared.



You can follow student doctor Nadia Afkhami for more content on her Instagram page @eyeamnadia.



For more content from Optoturban feel free to subscribe to his new Youtube channel. Or feel free to follow Jasdeep on InstagramFacebook, and LinkedIn.
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Defocus Media
Optometry Podcast: Student Stimulus Package https://defocusmedia.com/optometry-podcast-student-stimulus-package/ Mon, 27 Apr 2020 00:01:00 +0000 https://defocusmedia.com/?p=14019 https://defocusmedia.com/optometry-podcast-student-stimulus-package/#respond https://defocusmedia.com/optometry-podcast-student-stimulus-package/feed/ 0 COVID 19 has disrupted graduations, the job market, and salary and benefits for many practicing doctors. Dr. Darryl Glover (PCO ’11) is joined by Dr. Adam Ramsey (SCO ’12), Dr. Kate Hamm (UMSL ’19), and 4th-year student Jasdeep Soni (AZCOPT) for this discussion of the optometric landscape that students and new graduates are faced with […]

COVID 19 has disrupted graduations, the job market, and salary and benefits for many practicing doctors. Dr. Darryl Glover (PCO ’11) is joined by Dr. Adam Ramsey (SCO ’12), Dr. Kate Hamm (UMSL ’19), and 4th-year student Jasdeep Soni (AZCOPT) for this discussion of the optometric landscape that students and new graduates are faced with during this difficult time. Soni paints a stark picture of the anxiety and uncertainty facing graduating optometrists: national boards which students were aggressively studying for had to be abruptly canceled, and with canceled clinical care there are questions about delays in graduation time to complete required patient care hours.

For doctors that are entering the job market, it’s not the time to forget your value. Dr. Kate Hamm has done extensive research on negotiation techniques and she shares her top 5 tips for maximizing your contract. 

5 Tips for Maximizing our Contract

1. Do Your Research: What is the average salary for optometry in your area? The US Labor Bureau of Statistics and Covalent Careers are great places to look for average salaries state by state.

2. Know Your Unique Value: Think about areas of passion or specialty care. Do you have a unique educational background? For example, Soni had an undergraduate degree in marketing that brings unique value to his future employer. Dr. Ramsey shares that he especially values associate doctors that bring an interest or specialty above and beyond the specialties that he already provides in his office or that has insights on business knowledge for how to improve the practice. Saying that you did a low vision rotation in school may not be that persuasive to a hiring doctor, but if you know how to run a low vision specialty and make it a profit center for a small business, that’s an associate doctor that would make a big impression!

3. The Negotiation is Not A Battle: Know that you and the person you are negotiating with are on the same side. Come in with a positive attitude and “You are battling a number, not each other

4. Know Your Walk Away Number:  To effectively negotiate, you need to know your budget and the minimal number that you can accept and be both happy and financially solvent, and if the practice is unable to offer it to you, it’s not the right practice opportunity at this time. It’s ok to walk away.

5. Find the Balance: Benefits can make up for lower salaries. Ask for more vacation days or additional CE days above and beyond paid vacation time. Production bonuses, starting bonuses, or coverage of moving costs can all provide added benefits to a contract.

Watch the recorded Live Stream with Drs. Kate Hamm, Adam Ramsey, Darryl Glover, and student optometrist, Jasdeep Soni.

As a practice owner, Dr. Ramsey shares that his own timeline for bringing on an associate doctor has been delayed due to COVID19. Many practices are similarly affected where plans for growth or expansion may have been temporarily slowed. He advises doctors who are entering the job market to understand that there is a give and take during the negotiation. “You can’t get all of the benefits and the highest salary.” For example, he shares that if an associate doctor wants a high production bonus, a lower base salary will go along with it. Some people will prefer a higher base salary and a lower production bonus. But the practice will have finite resources that all benefits and salary have to pull from. He also shares insights into the types of benefits that practice owners will be more hesitant to provide. Paid vacation for example is difficult for small practices to front – paying you to not work and not provide value to the practice is difficult for a small business owner to justify. 

A few great questions came from the live discussion! Dr. Justin Bazan asked how starting salaries may be affected by COVID19? Personally, Soni shared that he has had several interviews postponed and is having to be more creative and proactive than he expected to find job postings. Dr. Hamm encourages doctors to stay positive about demand for optometry going forward. All of the patients that needed exams in March, April, and now into May are going to need care and at a certain point, practices may start feeling the need to hire doctors again to reduce the strain on their practices to serve all of the patients that were postponed. She encourages doctors to understand that in some cities where the market is highly saturated by optometry salary numbers may likely be lower, but in areas that are underserved salaries are less likely to be impacted. Dr. Glover shares that many corporate optometry locations are still hiring without any seen impact on salary offers. 

What other long-term impacts may we see? Dr. Ramsey predicts that older or less financially healthy practices or where doctors were close to retirement age anyway may decide not to reopen after this setback. He has also seen an influx of patients to his private practice that have come to his office for urgent and emergent care from nearby corporate competitors who plan to stay with him because of the personal care and service he has offered during this time. “Private practice is alive and well. We’re alive and we’re going to get through this. As an entrepreneur, the only constant is change!”

What About Student Loans?

Passed in the CARES Act was legislation where federal student loans are now in forbearance, meaning payments are not due and loan amounts are not accruing interest. It may be a good time to consolidate your loans if you are still getting your full salary or are in a financially safe situation. If you consolidate your loans, however, you may still owe interest and your payments may still be due! 

Other Resources

For students, Soni recommends checking out the AOSA, GPLI and Wills Eye for educational videos to help supplement the lack of patient care and lab time. 

]]>
COVID 19 has disrupted graduations, the job market, and salary and benefits for many practicing doctors. Dr. Darryl Glover (PCO ’11) is joined by Dr. Adam Ramsey (SCO ’12), Dr. Kate Hamm (UMSL ’19), and 4th-year student Jasdeep Soni (AZCOPT) for this d...



COVID 19 has disrupted graduations, the job market, and salary and benefits for many practicing doctors. Dr. Darryl Glover (PCO ’11) is joined by Dr. Adam Ramsey (SCO ’12), Dr. Kate Hamm (UMSL ’19), and 4th-year student Jasdeep Soni (AZCOPT) for this discussion of the optometric landscape that students and new graduates are faced with during this difficult time. Soni paints a stark picture of the anxiety and uncertainty facing graduating optometrists: national boards which students were aggressively studying for had to be abruptly canceled, and with canceled clinical care there are questions about delays in graduation time to complete required patient care hours.



For doctors that are entering the job market, it’s not the time to forget your value. Dr. Kate Hamm has done extensive research on negotiation techniques and she shares her top 5 tips for maximizing your contract. 



5 Tips for Maximizing our Contract



1. Do Your Research: What is the average salary for optometry in your area? The US Labor Bureau of Statistics and Covalent Careers are great places to look for average salaries state by state.



2. Know Your Unique Value: Think about areas of passion or specialty care. Do you have a unique educational background? For example, Soni had an undergraduate degree in marketing that brings unique value to his future employer. Dr. Ramsey shares that he especially values associate doctors that bring an interest or specialty above and beyond the specialties that he already provides in his office or that has insights on business knowledge for how to improve the practice. Saying that you did a low vision rotation in school may not be that persuasive to a hiring doctor, but if you know how to run a low vision specialty and make it a profit center for a small business, that’s an associate doctor that would make a big impression!



3. The Negotiation is Not A Battle: Know that you and the person you are negotiating with are on the same side. Come in with a positive attitude and “You are battling a number, not each other



4. Know Your Walk Away Number:  To effectively negotiate, you need to know your budget and the minimal number that you can accept and be both happy and financially solvent, and if the practice is unable to offer it to you, it’s not the right practice opportunity at this time. It’s ok to walk away.



5. Find the Balance: Benefits can make up for lower salaries. Ask for more vacation days or additional CE days above and beyond paid vacation time. Production bonuses, starting bonuses, or coverage of moving costs can all provide added benefits to a contract.





Watch the recorded Live Stream with Drs. Kate Hamm, Adam Ramsey, Darryl Glover, and student optometrist, Jasdeep Soni.



As a practice owner, Dr. Ramsey shares that his own timeline for bringing on an associate doctor has been delayed due to COVID19. Many practices are similarly affected where plans for growth or expansion may have been temporarily slowed. He advises doctors who are entering the job market to understand that there is a give and take during the negotiation. “You can’t get all of the benefits and the highest salary.” For example, he shares that if an associate doctor wants a high production bonus, a lower base salary will go along with it. Some people will prefer a higher base salary and a lower production bonus. But the practice will have finite resources that all benefits and salary have to pull from.]]>
Defocus Media 1:23:59
Lunch Date with Rachel and Kate Episode 41: Choosing to Support Women in Film https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-41-choosing-to-support-women-in-film/ Thu, 23 Apr 2020 23:01:00 +0000 https://defocusmedia.com/?p=14015 https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-41-choosing-to-support-women-in-film/#respond https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-41-choosing-to-support-women-in-film/feed/ 0 We are in full “Shelter in Place” mode, which means an excessive amount of Netflix and reading books. Okay, we are much more likely to be found watching Netflix than reading a book. In this time, we still need to support women in our world. We decided to create a list of women directors and […] We are in full “Shelter in Place” mode, which means an excessive amount of Netflix and reading books. Okay, we are much more likely to be found watching Netflix than reading a book. In this time, we still need to support women in our world. We decided to create a list of women directors and producers on Netflix. Women directors are underrepresented in the film industry. The best way for women to gain more prominence in the film industry, is to watch their creations. If you are going to watch Netflix, you might as well choose to watch a women directed film or TV show. Also, if you took Kate’s Fun Facts quiz, take a listen for a special shout out! Congrats to Kate’s Parents, Husband and Best friends. Then outside of people who have known her for 10+ years, congrats to Kassidy Nelson, Dayle Carmelle, and Madison Moss!

Until Next Time,

Rachel & Kate

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We are in full “Shelter in Place” mode, which means an excessive amount of Netflix and reading books. Okay, we are much more likely to be found watching Netflix than reading a book. In this time, we still need to support women in our world. We are in full “Shelter in Place” mode, which means an excessive amount of Netflix and reading books. Okay, we are much more likely to be found watching Netflix than reading a book. In this time, we still need to support women in our world. We decided to create a list of women directors and producers on Netflix. Women directors are underrepresented in the film industry. The best way for women to gain more prominence in the film industry, is to watch their creations. If you are going to watch Netflix, you might as well choose to watch a women directed film or TV show. Also, if you took Kate’s Fun Facts quiz, take a listen for a special shout out! Congrats to Kate’s Parents, Husband and Best friends. Then outside of people who have known her for 10+ years, congrats to Kassidy Nelson, Dayle Carmelle, and Madison Moss!



Until Next Time,



Rachel & Kate
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Defocus Media 30:10
Optometry Podcast: Dr. Steven Tersigni Discusses Light Adjustable Lens Technology https://defocusmedia.com/optometry-podcast-dr-steven-tersigni-discusses-light-adjustable-lens-technology/ Mon, 20 Apr 2020 11:00:37 +0000 https://defocusmedia.com/?p=13989 https://defocusmedia.com/optometry-podcast-dr-steven-tersigni-discusses-light-adjustable-lens-technology/#respond https://defocusmedia.com/optometry-podcast-dr-steven-tersigni-discusses-light-adjustable-lens-technology/feed/ 0 This week, Drs. Darryl Glover and Jennifer Lyerly interviewed Dr. Steven Tersigni. Steven is one of the world’s first certified Light Adjustable Lens surgeon.  This week, Drs. Darryl Glover and Jennifer Lyerly interviewed Dr. Steven Tersigni. Steven is one of the world’s first certified Light Adjustable Lens surgeon. 

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This week, Drs. Darryl Glover and Jennifer Lyerly interviewed Dr. Steven Tersigni. Steven is one of the world’s first certified Light Adjustable Lens surgeon.  This week, Drs. Darryl Glover and Jennifer Lyerly interviewed Dr. Steven Tersigni. Steven is one of the world’s first certified Light Adjustable Lens surgeon. 




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Defocus Media
Optoturban Podcast: Tips for Fashion with Shaminder Dhaliwal https://defocusmedia.com/optoturban-podcast-tips-for-fashion-with-shaminder-dhaliwal/ Wed, 15 Apr 2020 15:56:40 +0000 https://defocusmedia.com/?p=13982 https://defocusmedia.com/optoturban-podcast-tips-for-fashion-with-shaminder-dhaliwal/#respond https://defocusmedia.com/optoturban-podcast-tips-for-fashion-with-shaminder-dhaliwal/feed/ 0 In this episode, Jasdeep interviews Dr. Dhaliwal about the impact of fashion on his personal and professional life. Dr. Dhaliwal has seen that being fashionable creates a positive experience for his patients and helps him build trust with them. Dr. Dhaliwal shared some tips for how to become more fashionable: 1.    Start with a desire/goal 2.    Change […]

In this episode, Jasdeep interviews Dr. Dhaliwal about the impact of fashion on his personal and professional life. Dr. Dhaliwal has seen that being fashionable creates a positive experience for his patients and helps him build trust with them. Dr. Dhaliwal shared some tips for how to become more fashionable:

1.    Start with a desire/goal

2.    Change your mindset

a.    Care about what you think; not what others think

3.    Don’t be afraid to try new things

4.    Fit > money you spend.

5.    Be confident!

You can follow Dr. Dhaliwal for more content on his fashion blog and @dappereyedoc on Instagram.

For more content from Optoturban feel free to subscribe to his new Youtube channel. Or feel free to follow Jasdeep on InstagramFacebook, and LinkedIn.

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In this episode, Jasdeep interviews Dr. Dhaliwal about the impact of fashion on his personal and professional life. Dr. Dhaliwal has seen that being fashionable creates a positive experience for his patients and helps him build trust with them. Dr.



In this episode, Jasdeep interviews Dr. Dhaliwal about the impact of fashion on his personal and professional life. Dr. Dhaliwal has seen that being fashionable creates a positive experience for his patients and helps him build trust with them. Dr. Dhaliwal shared some tips for how to become more fashionable:



1.    Start with a desire/goal



2.    Change your mindset



a.    Care about what you think; not what others think



3.    Don’t be afraid to try new things



4.    Fit > money you spend.



5.    Be confident!



You can follow Dr. Dhaliwal for more content on his fashion blog and @dappereyedoc on Instagram.



For more content from Optoturban feel free to subscribe to his new Youtube channel. Or feel free to follow Jasdeep on InstagramFacebook, and LinkedIn.
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Defocus Media
Patient and ECP Perspectives: What Today’s Presbyopic Patients Want https://defocusmedia.com/patient-and-ecp-perspectives-what-todays-presbyopic-patients-want/ Mon, 13 Apr 2020 10:15:55 +0000 https://defocusmedia.com/?p=13979 https://defocusmedia.com/patient-and-ecp-perspectives-what-todays-presbyopic-patients-want/#respond https://defocusmedia.com/patient-and-ecp-perspectives-what-todays-presbyopic-patients-want/feed/ 0 Defocus Media and Carol Burniston were compensated by Alcon for participating in this podcast. Today’s presbyopes want vision correction that keeps up with their active lives. As eye care professionals we have the opportunity to meet the unique needs of this growing patient segment. In this episode, Dr. Darryl Glover interviews Dr. Jennifer Lyerly and […] Defocus Media and Carol Burniston were compensated by Alcon for participating in this podcast.

Carol Burniston

Today’s presbyopes want vision correction that keeps up with their active lives. As eye care professionals we have the opportunity to meet the unique needs of this growing patient segment. In this episode, Dr. Darryl Glover interviews Dr. Jennifer Lyerly and her patient Carol Burniston about presbyopia, and learn more about the practitioner and patient experience with DAILIES TOTAL1® Multifocal Contacts.

© 2020 Alcon Inc.    3/20 US-DTM-2000018

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Defocus Media and Carol Burniston were compensated by Alcon for participating in this podcast. Today’s presbyopes want vision correction that keeps up with their active lives. As eye care professionals we have the opportunity to meet the unique needs o... Defocus Media and Carol Burniston were compensated by Alcon for participating in this podcast.



Carol Burniston



Today’s presbyopes want vision correction that keeps up with their active lives. As eye care professionals we have the opportunity to meet the unique needs of this growing patient segment. In this episode, Dr. Darryl Glover interviews Dr. Jennifer Lyerly and her patient Carol Burniston about presbyopia, and learn more about the practitioner and patient experience with DAILIES TOTAL1® Multifocal Contacts.















© 2020 Alcon Inc.    3/20 US-DTM-2000018
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Defocus Media
ODs On Facebook: Private Equity in Eyecare https://defocusmedia.com/ods-on-facebook-private-equity-in-eyecare/ Thu, 09 Apr 2020 11:21:02 +0000 https://defocusmedia.com/?p=13973 https://defocusmedia.com/ods-on-facebook-private-equity-in-eyecare/#respond https://defocusmedia.com/ods-on-facebook-private-equity-in-eyecare/feed/ 0 On this episode of the ODs on Facebook Podcast we explore the topic of private equity in eyecare. Many of us are familiar with names like National Vision, America’s Best and MyEyeDr, but we are less familiar with names like Berkshire Partners, KKR and KEPLR. We will be demistifying the topic of private equity on […]

On this episode of the ODs on Facebook Podcast we explore the topic of private equity in eyecare. Many of us are familiar with names like National Vision, America’s Best and MyEyeDr, but we are less familiar with names like Berkshire Partners, KKR and KEPLR. We will be demistifying the topic of private equity on this episode and helping listeners build a foundational knowledge of the private equity field in the process.

Our guest for this episode

Anne Kavanagh, Managing Member at Kavanagh Consulting, LLC

Joining us on this episode is Anne Kavanagh, a managing member at Kavanaugh Consulting, LLC which is an independent consulting and advisory company based in New York City. She specializes in M&A advice, business development and strategic planning for healthcare and optical companies. Anne attended the Boston College School of Management where she obtained her Bachelor of Science degree in Finance and Marketing, graduating with Magna Cum Laude honors.

Questions Answered on this Episode

  1. What is private equity?
  1. What’s the history of private equity in eyecare?
  1. Who are the biggest players in the private equity space as it pertains to eyecare?
  1. Why the sudden uptick of private equity activity in eyecare?
  1. What is the goal of private equity companies?
  1. What does the presence and growth of private equity mean for the future of optometry? 
  1. How have the recent developments around COVID19 impacted the private equity industry?

Disclosures:

Anne Kavanagh would like to disclose a financial interest in Kavanaugh Consulting, LLC which is a company that provides consulting and advisory services to eyecare providers.

Anne’s contact information:

Email: consultkav@gmail.com

Phone: 917-902-4510

Music from https://www.zapsplat.com

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On this episode of the ODs on Facebook Podcast we explore the topic of private equity in eyecare. Many of us are familiar with names like National Vision, America’s Best and MyEyeDr, but we are less familiar with names like Berkshire Partners,



On this episode of the ODs on Facebook Podcast we explore the topic of private equity in eyecare. Many of us are familiar with names like National Vision, America’s Best and MyEyeDr, but we are less familiar with names like Berkshire Partners, KKR and KEPLR. We will be demistifying the topic of private equity on this episode and helping listeners build a foundational knowledge of the private equity field in the process.



Our guest for this episode



Anne Kavanagh, Managing Member at Kavanagh Consulting, LLC



Joining us on this episode is Anne Kavanagh, a managing member at Kavanaugh Consulting, LLC which is an independent consulting and advisory company based in New York City. She specializes in M&A advice, business development and strategic planning for healthcare and optical companies. Anne attended the Boston College School of Management where she obtained her Bachelor of Science degree in Finance and Marketing, graduating with Magna Cum Laude honors.















Questions Answered on this Episode



* What is private equity?



* What’s the history of private equity in eyecare?



* Who are the biggest players in the private equity space as it pertains to eyecare?



* Why the sudden uptick of private equity activity in eyecare?



* What is the goal of private equity companies?



* What does the presence and growth of private equity mean for the future of optometry? 



* How have the recent developments around COVID19 impacted the private equity industry?



Disclosures:



Anne Kavanagh would like to disclose a financial interest in Kavanaugh Consulting, LLC which is a company that provides consulting and advisory services to eyecare providers.



Anne’s contact information:



Email: consultkav@gmail.com



Phone: 917-902-4510



Music from https://www.zapsplat.com
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Defocus Media 22:36
Optoturban Podcast: The Power of Social Media with Emilie Seitz https://defocusmedia.com/optoturban-podcast-the-power-of-social-media-with-emily-seitz/ Wed, 08 Apr 2020 10:58:14 +0000 https://defocusmedia.com/?p=13965 https://defocusmedia.com/optoturban-podcast-the-power-of-social-media-with-emily-seitz/#respond https://defocusmedia.com/optoturban-podcast-the-power-of-social-media-with-emily-seitz/feed/ 0 Emilie Seitz joined the Optoturban podcast to discuss her Instagram page (@eyeseitz) and the benefits of social media: Easily stay in touch with friends and family Regularly foster new friendships Efficiently learn from experienced members of the optometry community Diligently mentor others Cheaply market your brand She had some recommendations for those interested in starting […]

Emilie Seitz joined the Optoturban podcast to discuss her Instagram page (@eyeseitz) and the benefits of social media:

  1. Easily stay in touch with friends and family
  2. Regularly foster new friendships
  3. Efficiently learn from experienced members of the optometry community
  4. Diligently mentor others
  5. Cheaply market your brand

She had some recommendations for those interested in starting an account: 

  1. Be as authentic as possible
  2. Focus on discussing new topics

For more content from Emilie Seitz feel free to follow her at @eyeseitz for Instagram.

For more content from Optoturban feel free to subscribe to his new Youtube channel. Or feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.

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Emilie Seitz joined the Optoturban podcast to discuss her Instagram page (@eyeseitz) and the benefits of social media: Easily stay in touch with friends and family Regularly foster new friendships Efficiently learn from experienced members of the optom...



Emilie Seitz joined the Optoturban podcast to discuss her Instagram page (@eyeseitz) and the benefits of social media:



* Easily stay in touch with friends and family* Regularly foster new friendships* Efficiently learn from experienced members of the optometry community* Diligently mentor others* Cheaply market your brand



She had some recommendations for those interested in starting an account: 



* Be as authentic as possible* Focus on discussing new topics



For more content from Emilie Seitz feel free to follow her at @eyeseitz for Instagram.



For more content from Optoturban feel free to subscribe to his new Youtube channel. Or feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.
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Defocus Media
Optometry Podcast: Dr. Aaron Neufeld Discusses OD on Finance, Stocks, and everything that you need to know about the CARES ACT. https://defocusmedia.com/optometry-podcast-dr-aaron-neufeld-discusses-od-on-finance-stocks-and-everything-you-need-to-know-about-the-cares-act/ Fri, 03 Apr 2020 00:25:00 +0000 https://defocusmedia.com/?p=13959 https://defocusmedia.com/optometry-podcast-dr-aaron-neufeld-discusses-od-on-finance-stocks-and-everything-you-need-to-know-about-the-cares-act/#respond https://defocusmedia.com/optometry-podcast-dr-aaron-neufeld-discusses-od-on-finance-stocks-and-everything-you-need-to-know-about-the-cares-act/feed/ 0 If nothing stresses you more than thinking about money, take a deep breath and join us to learn from a calming voice of sanity. Dr. Aaron Neufeld is an optometrist and practice owner in Los Altos, California. He graduated from Southern College of Optometry in 2015 and in addition to buying a practice and quickly paying […] If nothing stresses you more than thinking about money, take a deep breath and join us to learn from a calming voice of sanity. Dr. Aaron Neufeld is an optometrist and practice owner in Los Altos, California. He graduated from Southern College of Optometry in 2015 and in addition to buying a practice and quickly paying off $150k in student loans, he has also launched a virtual reality company to bring optometric pre-testing into the future and the leading online financial resource for optometrists, ODs on Finance.

On this podcast he shares how he paid off his student loans in just 2 years (it involved a 7 day work week and aggressive saving strategies) and strategies for investing and maximizing the financial return on your career. From utilizing 401K matching to how much money you should set aside from your income towards savings each month, he gives great general advice on setting up for long term financial success.

The ODs on Finance team has been working overtime answering doctor’s questions and concerns around COVID-19.

What Should Doctors and Practice Owners be Doing Right Now?

Apply for the Economic Impact Disaster Loan to be eligible for $10,000 in benefits.

Apply for the Paycheck Protection Program to be eligible for up to $50,000 in forgivable loan benefits.

Filing for Unemployment if you are an employed doctor that’s been laid off or furloughed due to COVID19. 

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If nothing stresses you more than thinking about money, take a deep breath and join us to learn from a calming voice of sanity. Dr. Aaron Neufeld is an optometrist and practice owner in Los Altos, California. If nothing stresses you more than thinking about money, take a deep breath and join us to learn from a calming voice of sanity. Dr. Aaron Neufeld is an optometrist and practice owner in Los Altos, California. He graduated from Southern College of Optometry in 2015 and in addition to buying a practice and quickly paying off $150k in student loans, he has also launched a virtual reality company to bring optometric pre-testing into the future and the leading online financial resource for optometrists, ODs on Finance.



On this podcast he shares how he paid off his student loans in just 2 years (it involved a 7 day work week and aggressive saving strategies) and strategies for investing and maximizing the financial return on your career. From utilizing 401K matching to how much money you should set aside from your income towards savings each month, he gives great general advice on setting up for long term financial success.



The ODs on Finance team has been working overtime answering doctor’s questions and concerns around COVID-19.



What Should Doctors and Practice Owners be Doing Right Now?



Apply for the Economic Impact Disaster Loan to be eligible for $10,000 in benefits.



Apply for the Paycheck Protection Program to be eligible for up to $50,000 in forgivable loan benefits.



Filing for Unemployment if you are an employed doctor that’s been laid off or furloughed due to COVID19. 




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Defocus Media
The 20/20 Podcast: Group Chat, Session 1 https://defocusmedia.com/the-20-20-podcast-group-chat-session-1/ Wed, 01 Apr 2020 11:40:03 +0000 https://defocusmedia.com/?p=14069 https://defocusmedia.com/the-20-20-podcast-group-chat-session-1/#respond https://defocusmedia.com/the-20-20-podcast-group-chat-session-1/feed/ 0 Defocus Media 52:43