Defocus Media https://defocusmedia.com/homepage-magazine/ Defocus on Media. Refocus on Patient Care Thu, 26 Mar 2020 06:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 We assist in providing eyecare professionals with the latest in optometric industry news, eyewear trends and discussions of the hottest topics in the eyecare profession. Welcome to the Defocus Media Podcast Channel. Defocus Media episodic Defocus Media defocusmedia@gmail.com defocusmedia@gmail.com (Defocus Media) Defocus Media Defocus Media https://defocusmedia.com/wp-content/uploads/powerpress/Defocus_Media_Number_One_Optometry_Podcast_Channel.jpg https://defocusmedia.com/homepage-magazine/ Lunch Date with Rachel and Kate Episode 40: Motivation https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-40-motivation/ Thu, 26 Mar 2020 06:00:00 +0000 https://defocusmedia.com/?p=13929 https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-40-motivation/#respond https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-40-motivation/feed/ 0 ]]>
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Defocus Media
Optoturban Podcast: Puptometry https://defocusmedia.com/optoturban-podcast-puptometry/ Wed, 25 Mar 2020 06:00:00 +0000 https://defocusmedia.com/?p=13925 https://defocusmedia.com/optoturban-podcast-puptometry/#respond https://defocusmedia.com/optoturban-podcast-puptometry/feed/ 0 Background: Sarah Hileman, a 2nd-year student at AZCOPT, joined the Optoturban podcast to talk about combining her love for animals with her love for optometry. Her passion for animals comes in part from her two dogs, Mo and Milly.  Love for Animals Sarah feels that animals have an “ever-constant presence of positivity.” For her, “they […] Background:

Sarah Hileman, a 2nd-year student at AZCOPT, joined the Optoturban podcast to talk about combining her love for animals with her love for optometry. Her passion for animals comes in part from her two dogs, Mo and Milly. 

Love for Animals

Sarah feels that animals have an “ever-constant presence of positivity.” For her, “they are reassuring, loving, and partners in my life.”

Animals in Optometry?

Therapy animals are currently used in hospitals and nursing homes—why not use them in private optometry practices? 

She wants to use animals as a way to improve recall and maintain continuity of care. Sarah and Jasdeep discuss the challenges and benefits of using animals in healthcare. 

If you have any questions for student doctor Sarah Hileman, feel free to contact her at shileman81@midwestern.edu or Instagram (Puptometry).

For more content from Optoturban feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.

If you have any questions for student doctor Jasdeep Singh Soni, feel free to contact him at jasdeep.soni18@gmail.com.

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Background: Sarah Hileman, a 2nd-year student at AZCOPT, joined the Optoturban podcast to talk about combining her love for animals with her love for optometry. Her passion for animals comes in part from her two dogs, Mo and Milly. Background:



Sarah Hileman, a 2nd-year student at AZCOPT, joined the Optoturban podcast to talk about combining her love for animals with her love for optometry. Her passion for animals comes in part from her two dogs, Mo and Milly. 



Love for Animals



Sarah feels that animals have an “ever-constant presence of positivity.” For her, “they are reassuring, loving, and partners in my life.”



Animals in Optometry?



Therapy animals are currently used in hospitals and nursing homes—why not use them in private optometry practices? 



She wants to use animals as a way to improve recall and maintain continuity of care. Sarah and Jasdeep discuss the challenges and benefits of using animals in healthcare. 



If you have any questions for student doctor Sarah Hileman, feel free to contact her at shileman81@midwestern.edu or Instagram (Puptometry).



For more content from Optoturban feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.



If you have any questions for student doctor Jasdeep Singh Soni, feel free to contact him at jasdeep.soni18@gmail.com.
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Defocus Media
Optometry Podcast: COVID-19 Update https://defocusmedia.com/optometry-podcast-covid-19-update/ Mon, 23 Mar 2020 06:00:00 +0000 https://defocusmedia.com/?p=13901 https://defocusmedia.com/optometry-podcast-covid-19-update/#respond https://defocusmedia.com/optometry-podcast-covid-19-update/feed/ 0 On this week’s podcast, Drs. Darryl Glover and Jennifer Lyerly discuss COVID-19. We break down the difference between being laid off and furlough and what you can do to occupy your time. On this week’s podcast, Drs. Darryl Glover and Jennifer Lyerly discuss COVID-19. We break down the difference between being laid off and furlough and what you can do to occupy your time.

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On this week’s podcast, Drs. Darryl Glover and Jennifer Lyerly discuss COVID-19. We break down the difference between being laid off and furlough and what you can do to occupy your time. On this week’s podcast, Drs. Darryl Glover and Jennifer Lyerly discuss COVID-19. We break down the difference between being laid off and furlough and what you can do to occupy your time.
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Defocus Media 27:45
Optometry Podcast: Patient and ECP Perspectives: Success with Multifocal Contact Lenses https://defocusmedia.com/optometry-podcast-patient-and-ecp-perspectives-success-with-multifocal-contact-lenses/ Mon, 16 Mar 2020 05:00:00 +0000 https://defocusmedia.com/?p=13895 https://defocusmedia.com/optometry-podcast-patient-and-ecp-perspectives-success-with-multifocal-contact-lenses/#respond https://defocusmedia.com/optometry-podcast-patient-and-ecp-perspectives-success-with-multifocal-contact-lenses/feed/ 0 Defocus Media, Dr. Milana Matz and Jennifer Dubansky were compensated by Alcon for participating in this podcast. As eye care professionals, we know that satisfied patients are the foundation of a successful practice. We also know that presbyopes are a growing patient segment1, and multifocal contact lenses provide a unique opportunity to satisfy their vision […]

Defocus Media, Dr. Milana Matz and Jennifer Dubansky were compensated by Alcon for participating in this podcast.

As eye care professionals, we know that satisfied patients are the foundation of a successful practice. We also know that presbyopes are a growing patient segment1, and multifocal contact lenses provide a unique opportunity to satisfy their vision needs and support practice success. In this episode, we get to hear the practitioner and patient perspective on experience with DAILIES TOTAL1® Multifocal Contacts, as Dr. Jennifer Lyerly interviews Dr. Milana Matz and her patient Jennifer Dubansky. 

1. US Census Bureau, Population Division. Table 9: Projections by sex and age for the United States: 2015 to 2060. NP2014-T9. December 2014

© 2020 Alcon Inc.    3/20 US-DTM-2000019

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Defocus Media, Dr. Milana Matz and Jennifer Dubansky were compensated by Alcon for participating in this podcast. As eye care professionals, we know that satisfied patients are the foundation of a successful practice.



Defocus Media, Dr. Milana Matz and Jennifer Dubansky were compensated by Alcon for participating in this podcast.



As eye care professionals, we know that satisfied patients are the foundation of a successful practice. We also know that presbyopes are a growing patient segment1, and multifocal contact lenses provide a unique opportunity to satisfy their vision needs and support practice success. In this episode, we get to hear the practitioner and patient perspective on experience with DAILIES TOTAL1® Multifocal Contacts, as Dr. Jennifer Lyerly interviews Dr. Milana Matz and her patient Jennifer Dubansky. 







1. US Census Bureau, Population Division. Table 9: Projections by sex and age for the United States: 2015 to 2060. NP2014-T9. December 2014







© 2020 Alcon Inc.    3/20 US-DTM-2000019
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Defocus Media 1
Optoturban Podcast: The Power of Humor https://defocusmedia.com/optoturban-podcast-the-power-of-humor/ Fri, 13 Mar 2020 12:04:49 +0000 https://defocusmedia.com/?p=13893 https://defocusmedia.com/optoturban-podcast-the-power-of-humor/#respond https://defocusmedia.com/optoturban-podcast-the-power-of-humor/feed/ 0 Background: Dr. Bloomenstein joined the Optoturban podcast to talk about how he integrates humor in his life and with patients. Dr. Bloomenstein decided to pursue optometry 25 years ago to land a date (LOL). From there, he pursued his degree in Optometry in Boston and now practices in Arizona at Schwartz Eye Center. Using Humor […] Background:

Dr. Bloomenstein joined the Optoturban podcast to talk about how he integrates humor in his life and with patients. Dr. Bloomenstein decided to pursue optometry 25 years ago to land a date (LOL). From there, he pursued his degree in Optometry in Boston and now practices in Arizona at Schwartz Eye Center.

Using Humor with patients/friends?

  1. It’s ok to create a comfortable environment for patients by using jokes; remember: life doesn’t always have to be serious #whysoserious
  2. Be yourself
  3. Read the body language of your audience
    • Be careful if they are not receptive to your jokes; they aren’t for everyone
  4. Use current topics
    • For example, “Netflix and chill”
  5. Use analogies
    • Use topics that most people can relate to (e.g. food)
  6. Real-life experiences
    • Talk about your wife and kids
  7. Use individualized jokes for individualized care 
  8. Don’t be afraid to make fun of yourself

Overall, try to be yourself.

If you have any questions for doctor Marc Bloomenstein, feel free to contact him at mbloomenstein@gmail.com 

For more content from Optoturban feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.

If you have any questions for student doctor Jasdeep Singh Soni, feel free to contact him at jasdeep.soni18@gmail.com.

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Background: Dr. Bloomenstein joined the Optoturban podcast to talk about how he integrates humor in his life and with patients. Dr. Bloomenstein decided to pursue optometry 25 years ago to land a date (LOL). From there, Background:



Dr. Bloomenstein joined the Optoturban podcast to talk about how he integrates humor in his life and with patients. Dr. Bloomenstein decided to pursue optometry 25 years ago to land a date (LOL). From there, he pursued his degree in Optometry in Boston and now practices in Arizona at Schwartz Eye Center.



Using Humor with patients/friends?



* It’s ok to create a comfortable environment for patients by using jokes; remember: life doesn’t always have to be serious #whysoserious* Be yourself* Read the body language of your audience* Be careful if they are not receptive to your jokes; they aren’t for everyone* Use current topics* For example, “Netflix and chill”* Use analogies* Use topics that most people can relate to (e.g. food)* Real-life experiences* Talk about your wife and kids* Use individualized jokes for individualized care * Don’t be afraid to make fun of yourself







Overall, try to be yourself.



If you have any questions for doctor Marc Bloomenstein, feel free to contact him at mbloomenstein@gmail.com 



For more content from Optoturban feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.



If you have any questions for student doctor Jasdeep Singh Soni, feel free to contact him at jasdeep.soni18@gmail.com.
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Defocus Media 1
Optometry Podcast: Blue Light with Dr. Shelby Temple https://defocusmedia.com/optometry-podcast-blue-light-with-dr-shelby-temple/ Mon, 09 Mar 2020 11:48:26 +0000 https://defocusmedia.com/?p=13886 https://defocusmedia.com/optometry-podcast-blue-light-with-dr-shelby-temple/#respond https://defocusmedia.com/optometry-podcast-blue-light-with-dr-shelby-temple/feed/ 0 Drs. Darryl Glover and Jennifer Lyerly discuss blue light science with Dr. Shelby Temple. Dr. Shelby Temple is a PhD, a visual neuroscientist, that has dedicated his entire life to creating awareness and solutions for blue light protection. Drs. Darryl Glover and Jennifer Lyerly discuss blue light science with Dr. Shelby Temple. Dr. Shelby Temple is a PhD, a visual neuroscientist, that has dedicated his entire life to creating awareness and solutions for blue light protection.

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Drs. Darryl Glover and Jennifer Lyerly discuss blue light science with Dr. Shelby Temple. Dr. Shelby Temple is a PhD, a visual neuroscientist, that has dedicated his entire life to creating awareness and solutions for blue light protection. Drs. Darryl Glover and Jennifer Lyerly discuss blue light science with Dr. Shelby Temple. Dr. Shelby Temple is a PhD, a visual neuroscientist, that has dedicated his entire life to creating awareness and solutions for blue light protection.










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Defocus Media 1
Optoturban Podcast: Homosexuality and Optometry https://defocusmedia.com/optoturban-podcast-homosexuality-and-optometry/ Wed, 04 Mar 2020 10:07:11 +0000 https://defocusmedia.com/?p=13883 https://defocusmedia.com/optoturban-podcast-homosexuality-and-optometry/#respond https://defocusmedia.com/optoturban-podcast-homosexuality-and-optometry/feed/ 0 Background: Cody Frank joined the Optoturban podcast today to share his unique experiences as a homosexual optometrist. He is a 4th-year student at Midwestern University. He was born and raised in a conservative community in Maine. How is it seeing patients? At first, Cody avoided the topic of sexuality around his patients but as he […]

Background:

Cody Frank joined the Optoturban podcast today to share his unique experiences as a homosexual optometrist. He is a 4th-year student at Midwestern University. He was born and raised in a conservative community in Maine.

How is it seeing patients?

At first, Cody avoided the topic of sexuality around his patients but as he had more and more conversations about his personal life, his answers began to evolve. He realized that, in spite of their own views, his patients appreciated his honesty and openness. 

What he learned

Cody learned, “Being open and honest about who I am lets me […] be 100% myself”

If you have any questions for student doctor Cody Frank, feel free to contact him at cfrank71@midwestern.edu

For more content from Optoturban feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.

If you have any questions for student doctor Jasdeep Singh Soni, feel free to contact him at jasdeep.soni18@gmail.com.

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Background: Cody Frank joined the Optoturban podcast today to share his unique experiences as a homosexual optometrist. He is a 4th-year student at Midwestern University. He was born and raised in a conservative community in Maine.



Background:



Cody Frank joined the Optoturban podcast today to share his unique experiences as a homosexual optometrist. He is a 4th-year student at Midwestern University. He was born and raised in a conservative community in Maine.



How is it seeing patients?



At first, Cody avoided the topic of sexuality around his patients but as he had more and more conversations about his personal life, his answers began to evolve. He realized that, in spite of their own views, his patients appreciated his honesty and openness. 



What he learned



Cody learned, “Being open and honest about who I am lets me […] be 100% myself”



If you have any questions for student doctor Cody Frank, feel free to contact him at cfrank71@midwestern.edu



For more content from Optoturban feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.



If you have any questions for student doctor Jasdeep Singh Soni, feel free to contact him at jasdeep.soni18@gmail.com.
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Defocus Media 1
Optometry Podcast: Partnerships with Dr. Millicent Knight https://defocusmedia.com/optometry-podcast-partnerships-with-dr-millicent-knight/ Mon, 02 Mar 2020 06:00:00 +0000 https://defocusmedia.com/?p=13876 https://defocusmedia.com/optometry-podcast-partnerships-with-dr-millicent-knight/#respond https://defocusmedia.com/optometry-podcast-partnerships-with-dr-millicent-knight/feed/ 0 This podcast was produced in partnership with Essilor “Essilor has a lot of responsibilities, but they are all geared around helping the private practitioner grow their practice and growing this industry,” shares Dr. Millicent Knight, the Senior Vice President of Customer Development at Essilor. “I love this profession; it’s exciting and it’s full of passionate, committed […] This podcast was produced in partnership with Essilor

“Essilor has a lot of responsibilities, but they are all geared around helping the private practitioner grow their practice and growing this industry,” shares Dr. Millicent Knight, the Senior Vice President of Customer Development at Essilor. “I love this profession; it’s exciting and it’s full of passionate, committed people that I love working with.” Dr. Knight’s career began working in a hospital-based OD/MD practice where she actually worked to establish optometry’s role within the clinic. Private practice was always her passion though, and when the opportunity arose, she purchased a practice from a retiring optometrist in Evanston, Illinois, where she practiced for 20 years. During that time she learned the importance of the collaboration between industry providing great technology with optometrists providing great patient care to give patients the very best experience, and her move to work in industry with Essilor was inspired by her many years in the hospital. 

Essilor has partnered with many organizations and groups to help grow the eyecare profession and optometric education. Dr. Knight shares many of the projects she’s working on during this podcast, including:

Global Myopia Awareness Coalition (GMAC)

“Industry has a responsibility to work together,” explains Dr. Knight about the mission of GMAC. This organization is a group of 13 companies in the industry that have teamed up to directly reach the public about the prevalence and risks of myopia. GMAC partners have pooled their resources together to build awareness amongst patients and provide resources to doctors to modernize their approach to myopia. 

Partnering with Optometrists Directly

“There’s so much disruption, and the dynamics of our industry will continue to change, and as eye care providers we have to continue to look for ways to differentiate ourselves.  We have to meet patients where they are,” Dr. Knight shares about the importance of industry working closely with the American Optometric Association and the American Optometric Student Association. 

Essilor is also partnering with groups like ASCO (Association of Schools and Colleges of Optometry) to support the future pipeline of great optometrists who really understand the value of this profession. They are supporting the “Optometry Gives Me Life Campaign” to help connect high school and college students with the profession of optometry and continue to drive the best applicants to choosing this career. 

“We wait too late to expose children to the career of optometry,” Dr. Knight believes, and that’s one of the missions behind Essilor’s work with KidZania. The program allows young children between the ages of 6-14 to “try on” optometric healthcare in an immersive learning environment. 

In addition to supporting these missions, Essilor also has an internship program open to students in the summer between their first and second year of optometry school, and again in the summer right after their graduation from school.  The internship program is focused on giving young practitioners insight into what industry can do to grow the profession, and helping them learn the ins and outs of how collaboration between practitioners and industry provides the very best patient care.  

Essilor Vision Foundation

Essilor’s mission is improving lives through improving sight, and the Essilor Vision Foundation has a myriad of programs to support doctors aid their communities and achieve the goal of eliminating treatable blindness within a generation. The program has been a huge success. “By the end of 2019 we have already contributed one million pairs of glasses to those in need,” Dr. Knight shares. 

Essilor Difference Makers

Last year, both optometrists and Essilor employees were able to nominate leaders in their profession who were changing lives by giving back to their community. Four practitioners and four Essilor employees were recognized for their work, and participated in a trip to Thailand to provide free eyecare to nearly 1,000 school children. You can learn more about the experience by listening to our podcast with 2019 #DifferenceMaker honoree, Dr. Sergul Erzurum. 

Drs. Darryl Glover (Podcast Host) & Millicent Knight (Senior Vice President of Customer Development at Essilor)

Want to Get Involved?

You can reach out to Dr. Knight to learn more about opportunities to partner with Essilor by emailing her at millicent.knight@essilorusa.com.

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This podcast was produced in partnership with Essilor “Essilor has a lot of responsibilities, but they are all geared around helping the private practitioner grow their practice and growing this industry,” shares Dr. Millicent Knight, This podcast was produced in partnership with Essilor



“Essilor has a lot of responsibilities, but they are all geared around helping the private practitioner grow their practice and growing this industry,” shares Dr. Millicent Knight, the Senior Vice President of Customer Development at Essilor. “I love this profession; it’s exciting and it’s full of passionate, committed people that I love working with.” Dr. Knight’s career began working in a hospital-based OD/MD practice where she actually worked to establish optometry’s role within the clinic. Private practice was always her passion though, and when the opportunity arose, she purchased a practice from a retiring optometrist in Evanston, Illinois, where she practiced for 20 years. During that time she learned the importance of the collaboration between industry providing great technology with optometrists providing great patient care to give patients the very best experience, and her move to work in industry with Essilor was inspired by her many years in the hospital. 



Essilor has partnered with many organizations and groups to help grow the eyecare profession and optometric education. Dr. Knight shares many of the projects she’s working on during this podcast, including:



Global Myopia Awareness Coalition (GMAC)



“Industry has a responsibility to work together,” explains Dr. Knight about the mission of GMAC. This organization is a group of 13 companies in the industry that have teamed up to directly reach the public about the prevalence and risks of myopia. GMAC partners have pooled their resources together to build awareness amongst patients and provide resources to doctors to modernize their approach to myopia. 



Partnering with Optometrists Directly



“There’s so much disruption, and the dynamics of our industry will continue to change, and as eye care providers we have to continue to look for ways to differentiate ourselves.  We have to meet patients where they are,” Dr. Knight shares about the importance of industry working closely with the American Optometric Association and the American Optometric Student Association. 



Essilor is also partnering with groups like ASCO (Association of Schools and Colleges of Optometry) to support the future pipeline of great optometrists who really understand the value of this profession. They are supporting the “Optometry Gives Me Life Campaign” to help connect high school and college students with the profession of optometry and continue to drive the best applicants to choosing this career. 







“We wait too late to expose children to the career of optometry,” Dr. Knight believes, and that’s one of the missions behind Essilor’s work with KidZania. The program allows young children between the ages of 6-14 to “try on” optometric healthcare in an immersive learning environment. 



In addition to supporting these missions, Essilor also has an internship program open to students in the summer between their first and second year of optometry school, and again in the summer right after their graduation from school.  The internship program is focused on giving young practitioners insight into what industry can do to grow the profession, and helping them learn the ins and outs of how collaboration between pra...]]>
Defocus Media 1
Lunch Date with Rachel and Kate Episode 39: Negotiation https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-39-negotiation/ Sun, 01 Mar 2020 00:53:02 +0000 https://defocusmedia.com/?p=13871 https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-39-negotiation/#respond https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-39-negotiation/feed/ 0 The best way to close the wage gap is through negotiation. Women are FANTASTIC at negotiation as we have seen through our research, but we still are lacking to make up for the initial lower offer. To make ourselves even better, we looked for the best of the best at negotiation. Dr. Will To OD […] The best way to close the wage gap is through negotiation. Women are FANTASTIC at negotiation as we have seen through our research, but we still are lacking to make up for the initial lower offer. To make ourselves even better, we looked for the best of the best at negotiation. Dr. Will To OD of @thetravelingOD, has taught students around the country great negotiation techniques. We decided to pick his brain and bring you the best tips on negotiation. We also asked Will his secret talent. Listen on in for lots of laughs and LOTS of great negotiation tips.

Until Next Time,

Rachel & Kate

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The best way to close the wage gap is through negotiation. Women are FANTASTIC at negotiation as we have seen through our research, but we still are lacking to make up for the initial lower offer. To make ourselves even better, The best way to close the wage gap is through negotiation. Women are FANTASTIC at negotiation as we have seen through our research, but we still are lacking to make up for the initial lower offer. To make ourselves even better, we looked for the best of the best at negotiation. Dr. Will To OD of @thetravelingOD, has taught students around the country great negotiation techniques. We decided to pick his brain and bring you the best tips on negotiation. We also asked Will his secret talent. Listen on in for lots of laughs and LOTS of great negotiation tips.



Until Next Time,



Rachel & Kate
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Defocus Media 1
Optometry Podcast: SunSnap Kids Sunglasses with Dr. Kaleb Abbott https://defocusmedia.com/optometry-podcast-sunsnap-kids-sunglasses-with-dr-kaleb-abbott/ Mon, 24 Feb 2020 12:04:43 +0000 https://defocusmedia.com/?p=13855 https://defocusmedia.com/optometry-podcast-sunsnap-kids-sunglasses-with-dr-kaleb-abbott/#respond https://defocusmedia.com/optometry-podcast-sunsnap-kids-sunglasses-with-dr-kaleb-abbott/feed/ 0 Many of us have great ideas, but how many of us take the risk to invest in ourselves and make these ideas become reality? Today’s podcast guest is Dr. Kaleb Abbott, a 2018 graduate of the University of Houston College of Optometry. Practicing in Denver, Colorado where sunny days and outdoor lifestyles contribute to a high risk […] Many of us have great ideas, but how many of us take the risk to invest in ourselves and make these ideas become reality? Today’s podcast guest is Dr. Kaleb Abbott, a 2018 graduate of the University of Houston College of Optometry. Practicing in Denver, Colorado where sunny days and outdoor lifestyles contribute to a high risk of UV damage to the eye, Dr. Abbott noticed that while his adult patients were very good about wearing sunglasses, his pediatric patients hardly ever wore protection. This was especially worrisome because research has shown that over 50% of the UV damage we are exposed to during our lifetime occurs before age 18. While many of us have similarly seen that children rarely use sunglasses when outdoors, Dr. Abbott decided to actually do something above and beyond educating parents in the exam room — he created his own pediatric sunglasses line, SunSnap Kids

SunSnap Kids sunglasses are a unique design that can be worn like a snap bracelet around the wrist when not on the face, making them both fun for kids to wear and less likely for them to lose. Dr. Abbott shares that in his research, the number one reason parents don’t buy sunglasses for their children is the fear that their child will lose them almost immediately. Bringing this unique product to market required Dr. Abbott to partner with entrepreneurs in business, design, production, and marketing. He shares his advice on finding the professionals that you need to help bring your entrepreneurial ideas to market, as well as a step by step approach to getting started on creating a new business.
If you are interested in bringing these innovative sunglasses into your optical or wanting to learn more about starting a business of your own, you can reach Dr. Abbott via his social media @sunsnapkids

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Many of us have great ideas, but how many of us take the risk to invest in ourselves and make these ideas become reality? Today’s podcast guest is Dr. Kaleb Abbott, a 2018 graduate of the University of Houston College of Optometry. Many of us have great ideas, but how many of us take the risk to invest in ourselves and make these ideas become reality? Today’s podcast guest is Dr. Kaleb Abbott, a 2018 graduate of the University of Houston College of Optometry. Practicing in Denver, Colorado where sunny days and outdoor lifestyles contribute to a high risk of UV damage to the eye, Dr. Abbott noticed that while his adult patients were very good about wearing sunglasses, his pediatric patients hardly ever wore protection. This was especially worrisome because research has shown that over 50% of the UV damage we are exposed to during our lifetime occurs before age 18. While many of us have similarly seen that children rarely use sunglasses when outdoors, Dr. Abbott decided to actually do something above and beyond educating parents in the exam room — he created his own pediatric sunglasses line, SunSnap Kids







SunSnap Kids sunglasses are a unique design that can be worn like a snap bracelet around the wrist when not on the face, making them both fun for kids to wear and less likely for them to lose. Dr. Abbott shares that in his research, the number one reason parents don’t buy sunglasses for their children is the fear that their child will lose them almost immediately. Bringing this unique product to market required Dr. Abbott to partner with entrepreneurs in business, design, production, and marketing. He shares his advice on finding the professionals that you need to help bring your entrepreneurial ideas to market, as well as a step by step approach to getting started on creating a new business.If you are interested in bringing these innovative sunglasses into your optical or wanting to learn more about starting a business of your own, you can reach Dr. Abbott via his social media @sunsnapkids




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Defocus Media 1
ODs on Facebook Podcast: Developing a Dry Eye Strategy with Dr. Scott Schachter https://defocusmedia.com/ods-on-facebook-dry-eye-strategy-with-dr-scott-schachter/ Mon, 24 Feb 2020 11:44:00 +0000 https://defocusmedia.com/?p=13846 https://defocusmedia.com/ods-on-facebook-dry-eye-strategy-with-dr-scott-schachter/#respond https://defocusmedia.com/ods-on-facebook-dry-eye-strategy-with-dr-scott-schachter/feed/ 0 On this episode of the ODs on Facebook Podcast we discuss the latest evidence-based strategies in managing Dry Eye Disease (DED) as well as proven practice management techniques that can enhance the success of your practice. This episode was created in collaboration with the Tear Film and Ocular Surface Society (TFOS).  We are joined on […] On this episode of the ODs on Facebook Podcast we discuss the latest evidence-based strategies in managing Dry Eye Disease (DED) as well as proven practice management techniques that can enhance the success of your practice. This episode was created in collaboration with the Tear Film and Ocular Surface Society (TFOS). 

Dr. Scott Schachter, Optometrist & TFOS global ambassador

We are joined on this episode by Dr. Scott Schachter, a TFOS global ambassador a thought leader in the field of ocular surface disease. Dr. Schachter attended Southern California College of Optometry before opening his private practice in Pismo Beach, CA which places a special focus on ocular surface disease. He is an Adjunct Clinical Professor at Marshall B. Ketchum University and has presented scientific posters and published articles in peer-review scientific journals such as Optometry and Vision Science, ARVO, AAO, and AOA.  

Dr. Schachter is the founder of Ocular Surface Academy which is an organization that provides a unique educational experience for doctors that combines cutting edge education on dry eye management with a fun wine tourism component. Dr. Schachter is also the founder of the OSDocs Facebook group which serves as a forum that brings together doctors from around the world who have an interest in ocular surface disease.  

Dry eye educational resources:

Tear Film and Ocular Society

OSDocs Facebook Group

Dry Eye Coach

Dry Eye Master

Dry eye educational meetings: 

Dry Eye University

Dry Eye Institute

Twin Cities Symposium

Dry Eye Bootcamp

Ocular Surface Academy

Dr. Schachter’s contact information:

Email: scott@ocularsurfaceacademy.com

Disclosures:

Dr. Schachter would like to disclose consulting relationships with the following companies:  Alcon, Allergan, Novartis, Sun Pharmaceutical Industries, ScienceBased Health, Lumenis, Bio Tissue, Meibox Medical Solutions, Kala Pharmaceuticals, Dompe and Oasis.

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On this episode of the ODs on Facebook Podcast we discuss the latest evidence-based strategies in managing Dry Eye Disease (DED) as well as proven practice management techniques that can enhance the success of your practice. On this episode of the ODs on Facebook Podcast we discuss the latest evidence-based strategies in managing Dry Eye Disease (DED) as well as proven practice management techniques that can enhance the success of your practice. This episode was created in collaboration with the Tear Film and Ocular Surface Society (TFOS). 




Dr. Scott Schachter, Optometrist & TFOS global ambassador




We are joined on this episode by Dr. Scott Schachter, a TFOS global ambassador a thought leader in the field of ocular surface disease. Dr. Schachter attended Southern California College of Optometry before opening his private practice in Pismo Beach, CA which places a special focus on ocular surface disease. He is an Adjunct Clinical Professor at Marshall B. Ketchum University and has presented scientific posters and published articles in peer-review scientific journals such as Optometry and Vision Science, ARVO, AAO, and AOA.  



Dr. Schachter is the founder of Ocular Surface Academy which is an organization that provides a unique educational experience for doctors that combines cutting edge education on dry eye management with a fun wine tourism component. Dr. Schachter is also the founder of the OSDocs Facebook group which serves as a forum that brings together doctors from around the world who have an interest in ocular surface disease.  



Dry eye educational resources:



Tear Film and Ocular Society



OSDocs Facebook Group



Dry Eye Coach



Dry Eye Master



Dry eye educational meetings: 



Dry Eye University



Dry Eye Institute



Twin Cities Symposium



Dry Eye Bootcamp



Ocular Surface Academy



Dr. Schachter’s contact information:



Email: scott@ocularsurfaceacademy.com



Disclosures:



Dr. Schachter would like to disclose consulting relationships with the following companies:  Alcon, Allergan, Novartis, Sun Pharmaceutical Industries, ScienceBased Health, Lumenis, Bio Tissue, Meibox Medical Solutions, Kala Pharmaceuticals, Dompe and Oasis.
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Defocus Media 1
Optometry Podcast: Innovation in Eyecare https://defocusmedia.com/optometry-podcast-innovation-in-eyecare/ Mon, 17 Feb 2020 06:00:00 +0000 https://defocusmedia.com/?p=13836 https://defocusmedia.com/optometry-podcast-innovation-in-eyecare/#respond https://defocusmedia.com/optometry-podcast-innovation-in-eyecare/feed/ 0 This podcast was produced in partnership with Essilor “Optical can quickly become a passion,” shares Mr. Jeff Harrell, Senior Director of Products at Essilor of America. He’s constantly inspired by the research and development that goes into innovate lens technology, the fashion of eyewear, and the ability for the profession to change lives by providing quality […] This podcast was produced in partnership with Essilor

“Optical can quickly become a passion,” shares Mr. Jeff Harrell, Senior Director of Products at Essilor of America. He’s constantly inspired by the research and development that goes into innovate lens technology, the fashion of eyewear, and the ability for the profession to change lives by providing quality vision to patients every day. During the course of his career he’s helped launch some of Essilor’s most successful lens technology, and in this podcast he previews the new innovations that are coming to your office in 2020. 

Dr. Darryl Glover and Mr. Jeff Harrell, Senior Director of Products at Essilor of America

Eyezen™ Start

“The single vision lens wearer of today cannot keep using single vision,” explains Harrell. “It doesn’t address their needs: the challenges of digital eye strain, or Harmful Blue Light protection.” Eyezen lenses have different levels of accommodative relief to reduce eye strain for patients before the age of presbyopia. This year launches Eyezen Start lenses which are a single lens option which provides the prescription the wearer needs all over the lens, designed to be a simple choice to uniquely solve the problems of a single vision wearer. The lens has an aspheric design in both the distance and near zones, minimizing up to 60% of astigmatic aberrations when looking up close1. Additionally, it has built in Harmful Blue Light2 protection. The lens is available right now for your patient’s relief!

Varilux® Comfort Max

Mr. Harrell explains that this lens addition allows doctors to offer a full range of ophthalmic solutions for their patients so that a patient at any budget can enjoy the benefits of an excellent progressive design. The very best in progressive lens technology? Varilux® X Series™ offers the very best lens technology on the market today, Mr. Harrell explains. But as everyone who works in retail optical knows, not every patient prioritizes and budgets for the very top of the line technology. Varilux Comfort Max is designed to provide the best possible range of vision with a uniquely designed power profile for patients who want a standard progressive lens choice instead of the premium product. “We want everyone to have Varilux lenses; we don’t want people to have to compromise on their vision.” The lens is coming in April, 2020. 

Crizal® Rock

“No one should go without Crizal AR,” states Harrell. “It’s clarity, durability and protection.” Crizal coatings are more than just an anti-reflective coating with a hard coat scratch protection. These coatings improve the clarity and performance of eyewear, and also block the Harmful Blue Light and UV which can cause damage to eyes. All Crizal products have built in backside UV protection. More details about Crizal Rock will be coming later in 2020 as the lens hits the market! 

Dr. Darryl Glover and Mr. Jeff Harrell, Senior Director of Products at Essilor of America.

(1) Points de Vue January 2019: Eyezen™ Start: The new generation of single vision lenses

(2) Eyezen Start lenses filter at least 20% of Harmful Blue Light. Harmful Blue Light is the blue-violet wavelengths between 415-455nm on the light spectrum believed most toxic to retinal cells.

]]>
This podcast was produced in partnership with Essilor “Optical can quickly become a passion,” shares Mr. Jeff Harrell, Senior Director of Products at Essilor of America. He’s constantly inspired by the research and development that goes into innovate l... This podcast was produced in partnership with Essilor



“Optical can quickly become a passion,” shares Mr. Jeff Harrell, Senior Director of Products at Essilor of America. He’s constantly inspired by the research and development that goes into innovate lens technology, the fashion of eyewear, and the ability for the profession to change lives by providing quality vision to patients every day. During the course of his career he’s helped launch some of Essilor’s most successful lens technology, and in this podcast he previews the new innovations that are coming to your office in 2020. 



Dr. Darryl Glover and Mr. Jeff Harrell, Senior Director of Products at Essilor of America



Eyezen™ Start



“The single vision lens wearer of today cannot keep using single vision,” explains Harrell. “It doesn’t address their needs: the challenges of digital eye strain, or Harmful Blue Light protection.” Eyezen lenses have different levels of accommodative relief to reduce eye strain for patients before the age of presbyopia. This year launches Eyezen Start lenses which are a single lens option which provides the prescription the wearer needs all over the lens, designed to be a simple choice to uniquely solve the problems of a single vision wearer. The lens has an aspheric design in both the distance and near zones, minimizing up to 60% of astigmatic aberrations when looking up close1. Additionally, it has built in Harmful Blue Light2 protection. The lens is available right now for your patient’s relief!



Varilux® Comfort Max



Mr. Harrell explains that this lens addition allows doctors to offer a full range of ophthalmic solutions for their patients so that a patient at any budget can enjoy the benefits of an excellent progressive design. The very best in progressive lens technology? Varilux® X Series™ offers the very best lens technology on the market today, Mr. Harrell explains. But as everyone who works in retail optical knows, not every patient prioritizes and budgets for the very top of the line technology. Varilux Comfort Max is designed to provide the best possible range of vision with a uniquely designed power profile for patients who want a standard progressive lens choice instead of the premium product. “We want everyone to have Varilux lenses; we don’t want people to have to compromise on their vision.” The lens is coming in April, 2020. 



Crizal® Rock



“No one should go without Crizal AR,” states Harrell. “It’s clarity, durability and protection.” Crizal coatings are more than just an anti-reflective coating with a hard coat scratch protection. These coatings improve the clarity and performance of eyewear, and also block the Harmful Blue Light and UV which can cause damage to eyes. All Crizal products have built in backside UV protection. More details about Crizal Rock will be coming later in 2020 as the lens hits the market! 



Dr. Darryl Glover and Mr. Jeff Harrell, Senior Director of Products at Essilor of America.



(1) Points de Vue January 2019: Eyezen™ Start: The new generation of single vision lenses



(2) Eyezen Start lenses filter at least 20% of Harmful Blue Light. Harmful Blue Light is the blue-violet wavelengths between 415-455nm on the light spectrum believed most toxic to retinal cells.
]]>
Defocus Media 1
Optometry Podcast: Dr. Will To Shares His Journey on Opening a Private Practice https://defocusmedia.com/optometry-podcast-dr-will-to-shares-his-journey-on-opening-a-private-practice/ Mon, 10 Feb 2020 12:31:25 +0000 https://defocusmedia.com/?p=13827 https://defocusmedia.com/optometry-podcast-dr-will-to-shares-his-journey-on-opening-a-private-practice/#respond https://defocusmedia.com/optometry-podcast-dr-will-to-shares-his-journey-on-opening-a-private-practice/feed/ 0 Chances are that if you’ve been at a conference or an optometry event in the last few years, you’ve had a chance to meet and learn from Dr. Will To. The optometrist behind the aptly named @thetravelingOD account on Instagram has made it his mission in his early career to give back to the profession through speaking and […] Chances are that if you’ve been at a conference or an optometry event in the last few years, you’ve had a chance to meet and learn from Dr. Will To. The optometrist behind the aptly named @thetravelingOD account on Instagram has made it his mission in his early career to give back to the profession through speaking and mentoring, wracking up over 100,000 airline miles along the way. A 2016 graduate of Western University College of Optometry, Dr. To sits down with Dr. Darryl Glover to share the real and not-so-picture-perfect reality about his path to private practice ownership. There were times along the way that he readily admits that he thought about giving up – that it would just be easier to work for someone else and collect a paycheck. As the owner of Optical Illusions of San Mateo, Dr. To shares the challenges and lessons he learned to make his dreams of owning a practice a reality on this new podcast. 

]]>
Chances are that if you’ve been at a conference or an optometry event in the last few years, you’ve had a chance to meet and learn from Dr. Will To. The optometrist behind the aptly named @thetravelingOD account on Instagram has made it his mission in ... Chances are that if you’ve been at a conference or an optometry event in the last few years, you’ve had a chance to meet and learn from Dr. Will To. The optometrist behind the aptly named @thetravelingOD account on Instagram has made it his mission in his early career to give back to the profession through speaking and mentoring, wracking up over 100,000 airline miles along the way. A 2016 graduate of Western University College of Optometry, Dr. To sits down with Dr. Darryl Glover to share the real and not-so-picture-perfect reality about his path to private practice ownership. There were times along the way that he readily admits that he thought about giving up – that it would just be easier to work for someone else and collect a paycheck. As the owner of Optical Illusions of San Mateo, Dr. To shares the challenges and lessons he learned to make his dreams of owning a practice a reality on this new podcast. 
]]>
Defocus Media
Optoturban Podcast: The Power of Being Social! https://defocusmedia.com/optoturban-podcast-the-power-of-being-social/ Thu, 06 Feb 2020 12:15:21 +0000 https://defocusmedia.com/?p=13820 https://defocusmedia.com/optoturban-podcast-the-power-of-being-social/#respond https://defocusmedia.com/optoturban-podcast-the-power-of-being-social/feed/ 0 Being social has led to many benefits for Heather Ogoke and Jasdeep Soni while being in Optometry school or while seeing patients. They discuss some tips to become more social.  Tips to Become More Social Smiling goes a long way. Asking someone how your day is going. Shake hands when meeting someone. The power of […]
Jasdeep Soni & Heather Ogoke, Student Optometrists

Being social has led to many benefits for Heather Ogoke and Jasdeep Soni while being in Optometry school or while seeing patients. They discuss some tips to become more social. 

Tips to Become More Social

  1. Smiling goes a long way.
  2. Asking someone how your day is going.
  3. Shake hands when meeting someone.
  4. The power of using someone’s name
    1. Introduce yourself by sharing your name 
    2. Remembering someone’s name can go a long way. 
  5. Be complementary towards others. 
  6. Try to bond with patients by similarities you may have or by learning about each other’s differences
  7. Use eye contact when speaking to someone.
  8. Smiling goes a long way.
  9. Get out of your comfort zone.
Jasdeep Soni & Heather Ogoke, Student Optometrist

If you have any questions for student doctor Heather Ogoke, feel free to contact her at cogoke73@midwestern.edu. For more content from Heather Ogoke feel free to follow her on Instagram (@_seeheather).

For more content from Optoturban feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.

If you have any questions for student doctor Jasdeep Singh Soni, feel free to contact him at jasdeep.soni18@gmail.com.

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Being social has led to many benefits for Heather Ogoke and Jasdeep Soni while being in Optometry school or while seeing patients. They discuss some tips to become more social.  Tips to Become More Social Smiling goes a long way. Jasdeep Soni & Heather Ogoke, Student Optometrists



Being social has led to many benefits for Heather Ogoke and Jasdeep Soni while being in Optometry school or while seeing patients. They discuss some tips to become more social. 



Tips to Become More Social



* Smiling goes a long way.* Asking someone how your day is going.* Shake hands when meeting someone.* The power of using someone’s name* Introduce yourself by sharing your name * Remembering someone’s name can go a long way. * Be complementary towards others. * Try to bond with patients by similarities you may have or by learning about each other’s differences* Use eye contact when speaking to someone.* Smiling goes a long way.* Get out of your comfort zone.



Jasdeep Soni & Heather Ogoke, Student Optometrist



If you have any questions for student doctor Heather Ogoke, feel free to contact her at cogoke73@midwestern.edu. For more content from Heather Ogoke feel free to follow her on Instagram (@_seeheather).



For more content from Optoturban feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.



If you have any questions for student doctor Jasdeep Singh Soni, feel free to contact him at jasdeep.soni18@gmail.com.




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Defocus Media
ODs on Facebook Podcast: Sports Vision with Dr. Jennifer Stewart https://defocusmedia.com/ods-on-facebook-podcast-sports-vision-with-dr-jennifer-stewart/ Mon, 27 Jan 2020 15:24:48 +0000 https://defocusmedia.com/?p=13809 https://defocusmedia.com/ods-on-facebook-podcast-sports-vision-with-dr-jennifer-stewart/#respond https://defocusmedia.com/ods-on-facebook-podcast-sports-vision-with-dr-jennifer-stewart/feed/ 0 Sports Vision Training is being recognized as one of the last frontiers for athletic performance enhancement. As strength training, nutrition and sports psychology become mainstream, elite athletes are turning to new performance enhancing modalities to gain an edge on the competition. On this episode of the ODs on Facebook Podcast we sit down with Dr. […] Sports Vision Training is being recognized as one of the last frontiers for athletic performance enhancement. As strength training, nutrition and sports psychology become mainstream, elite athletes are turning to new performance enhancing modalities to gain an edge on the competition. On this episode of the ODs on Facebook Podcast we sit down with Dr. Jennifer Stewart to learn about how sports vision training can unlock unique opportunities for optometrists and patients alike.

Meet Dr. Jennifer Sewart, OD

Dr. Stewart is a sports vision optometrist based in southwestern Connecticut. She is the Co-Founder and Chief Vision Officer of Performance 20/20, a sports vision optometry practice in Stamford, Connecticut. She is also a partner at Norwalk Eye Care which is a primary care optometry practice in Norwalk, Connecticut.

Dr. Stewart attended Marist College for her undergraduate studies where she was a Division 1 athlete before moving on to the New England College of Optometry for her optometric education. Dr. Seward current serves as a Member Director for IDOC. She is a member of the American Optometric Association and the Connecticut Association of Optometrists.

Dr. Stewart’s Disclosures:

Speaker/Consultant for Coopervision and Zyloware

Dr. Stewart’s contact information:

Email: jen.stewart@perform2020.com

Instagram: @Jennifer.stewart.od

Instagram: @performance2020

Ready to Learn More about Sports Vision?

Articles:

Books:

Optometric Organizations:

Upcoming conferences:

]]>
Sports Vision with Dr. Jennifer Stewart Sports Vision Training is being recognized as one of the last frontiers for athletic performance enhancement. As strength training, nutrition and sports psychology become mainstream, elite athletes are turning to new performance enhancing modalities to gain an edge on the competition. On this episode of the ODs on Facebook Podcast we sit down with Dr. Jennifer Stewart to learn about how sports vision training can unlock unique opportunities for optometrists and patients alike.



Meet Dr. Jennifer Sewart, OD







Dr. Stewart is a sports vision optometrist based in southwestern Connecticut. She is the Co-Founder and Chief Vision Officer of Performance 20/20, a sports vision optometry practice in Stamford, Connecticut. She is also a partner at Norwalk Eye Care which is a primary care optometry practice in Norwalk, Connecticut.



Dr. Stewart attended Marist College for her undergraduate studies where she was a Division 1 athlete before moving on to the New England College of Optometry for her optometric education. Dr. Seward current serves as a Member Director for IDOC. She is a member of the American Optometric Association and the Connecticut Association of Optometrists.



Dr. Stewart’s Disclosures:



Speaker/Consultant for Coopervision and Zyloware



Dr. Stewart’s contact information:



Email: jen.stewart@perform2020.com



Instagram: @Jennifer.stewart.od



Instagram: @performance2020







Ready to Learn More about Sports Vision?







Articles:



* Sports Vision Training, Become the Coolest Doctor in Town



* Becoming a Sports Vision OD: Part 1: Build a Foundation



* Becoming a Sports Vision OD, Part 2: Building Awareness







Books:



* Sports Vision: Vision Care for the Enhancement of Sports Performance* Author: Graham B. Erickson OD FAAO FCOVD    



* High Performance Vision: How to Improve Your Visual Acuity, Hone Your Motor Skills and Up Your Game* Author: Donald S. Teig, OD, FAAO







Optometric Organizations:



* The American Optometric Association Sports & Performance Vision Advocacy Network (AOA-SPVAN)



* International Sports Vision Academy (ISVA)







Upcoming conferences:



* International Sports Vision Association Annual Meeting: February 6-8 in San Diego, CA



* https://defocusmedia.com/?p=13798 https://defocusmedia.com/optometry-podcast-practice-management-fashion-and-life-tips-with-dr-athena-brasfield/#respond https://defocusmedia.com/optometry-podcast-practice-management-fashion-and-life-tips-with-dr-athena-brasfield/feed/ 0 Dr. Athena Brasfield is known in the industry for her glamorous social media feed @drbrasfield, but do you know the hard-working optometrist behind the account? On this podcast, Dr. Darryl Glover sits down with Dr. Brasfield as she shares her passion for optometry and her journey to owning two practices where she employs 6 optometrists […] Dr. Athena Brasfield is known in the industry for her glamorous social media feed @drbrasfield, but do you know the hard-working optometrist behind the account? On this podcast, Dr. Darryl Glover sits down with Dr. Brasfield as she shares her passion for optometry and her journey to owning two practices where she employs 6 optometrists and 50 staff members. 

Dr. Athena Brasfield, Gucci Sunglasses

Dr. Brasfield grew up in the optical industry. Her Puerto Rican father and Turkish mother were both opticians, and she spent many Saturday mornings as a child sitting in the optical lab hearing her mother explain the benefits of anti-reflective coatings to patients and being mesmerized by the tinting process for lenses. When she decided to pursue optometry as her career, her parents gave her their full support to make her dreams come true, selling their home to help her tackle undergraduate and then optometry school costs. 

Their support paved the way to a very successful career for Dr. Brasfield, who owns and manages Coachella Valley Optometry with two locations that serve a primarily low income, Hispanic community that has limited access to healthcare. As such Dr. Brasfield and the optometrists that she employs have a busy patient care load. She shares that almost 80% of the patients she serves are below the poverty line and insured with Medicaid, and they are battling significant systemic and ocular health issues. Her patient care days are fast paced and full of ocular disease and unusual case presentations. She thrives on the challenge of this patient care environment, knowing that she is serving an unmet need in her community. 

The majority of Dr. Brasfield’s patients are Spanish-speaking, and she has great advice for doctors wanting to better serve this community:

  1. Make sure all of your forms, documents, and exam literature are available in both Spanish and English.
  2.  Hire staff that can speak Spanish. Even if the doctor can’t speak Spanish fluently, having a bilingual staff member that can translate can help make a patient more at ease during their visit. 
  3. As an optometrist, have a few working Spanish phrases that can help you through a typical exam.  “Hello, my name is Dr. XXX” and “Which is better one or two?” are essential. 

Dr. Brasfield has leaned in to social media and a digital presence through both her Instagram and her own YouTube channel, inspired to continually embrace new ways to reach patients in the rapidly changing healthcare landscape. She started her Instagram account as a way to mentor young women and presenting an example that as a Hispanic woman, you can be a business owner, a doctor, and also wear glasses and still be fashionable. Her eyewear is a part of her personal style that she embraces like any other accessory, and showcasing eyewear on her feed is a way that she can combat stigmas against wearing glasses in her community. Personally, she owns over 100 pairs of glasses and for 2020 she’s loving Gucci, Chloe, Anna Karin Karlsson eyewear styles of the moment. The biggest trends in eyewear she’s loving are the updated circular aviator styles with Transitions lenses so they can serve as both sunglasses and ophthalmic glasses. She also loves oversized 70’s inspired butterfly shapes and forked metal temples. Translucent frames are also trending big for 2020. Where clear eyewear has been popular in the past, she feels that soft pinks, browns, or pastels are an updated take on this subtle eyewear look. 

“YouTube is a whole new world, and I’m definitely still navigating that,” Dr. Brasfield shares.  She was inspired to start a YouTube channel because she noticed that her staff was easily losing attention with written training manuals. Training them on insertion and removal of scleral contact lenses was a lot easier when she used a video to teach her staff versus having them read written instructions. If her staff was that easily bored and disengaged, she knew that her patients likely wouldn’t want to read paper manuals either. Creating instructional YouTube videos is the perfect solution, and optometry definitely needs a stronger presence on that platform.

Dr. Athena Brasfield, Oversized Retro Eyewear

Her best tips for optometrists? “Change doesn’t start with somebody else; it starts with you.” Define success on your own terms – it doesn’t have to mean money or popularity. Success for Dr. Brasfield is all about being able to make her own schedule and maximize spending time with her family. Being a practice owner has given her this freedom, and she’s never looked back! “Life is too short to stress about the day to day.” She encourages doctors to make time for themselves to unwind and spend time doing things they enjoy. A happier you will lead to happier people around you, both at home and at work. 

]]> Dr. Athena Brasfield is known in the industry for her glamorous social media feed @drbrasfield, but do you know the hard-working optometrist behind the account? On this podcast, Dr. Darryl Glover sits down with Dr. Dr. Athena Brasfield is known in the industry for her glamorous social media feed @drbrasfield, but do you know the hard-working optometrist behind the account? On this podcast, Dr. Darryl Glover sits down with Dr. Brasfield as she shares her passion for optometry and her journey to owning two practices where she employs 6 optometrists and 50 staff members. 



Dr. Athena Brasfield, Gucci Sunglasses



Dr. Brasfield grew up in the optical industry. Her Puerto Rican father and Turkish mother were both opticians, and she spent many Saturday mornings as a child sitting in the optical lab hearing her mother explain the benefits of anti-reflective coatings to patients and being mesmerized by the tinting process for lenses. When she decided to pursue optometry as her career, her parents gave her their full support to make her dreams come true, selling their home to help her tackle undergraduate and then optometry school costs. 



Their support paved the way to a very successful career for Dr. Brasfield, who owns and manages Coachella Valley Optometry with two locations that serve a primarily low income, Hispanic community that has limited access to healthcare. As such Dr. Brasfield and the optometrists that she employs have a busy patient care load. She shares that almost 80% of the patients she serves are below the poverty line and insured with Medicaid, and they are battling significant systemic and ocular health issues. Her patient care days are fast paced and full of ocular disease and unusual case presentations. She thrives on the challenge of this patient care environment, knowing that she is serving an unmet need in her community. 



The majority of Dr. Brasfield’s patients are Spanish-speaking, and she has great advice for doctors wanting to better serve this community:



* Make sure all of your forms, documents, and exam literature are available in both Spanish and English.*  Hire staff that can speak Spanish. Even if the doctor can’t speak Spanish fluently, having a bilingual staff member that can translate can help make a patient more at ease during their visit. * As an optometrist, have a few working Spanish phrases that can help you through a typical exam.  “Hello, my name is Dr. XXX” and “Which is better one or two?” are essential. 



Dr. Brasfield has leaned in to social media and a digital presence through both her Instagram and her own YouTube channel, inspired to continually embrace new ways to reach patients in the rapidly changing healthcare landscape. She started her Instagram account as a way to mentor young women and presenting an example that as a Hispanic woman, you can be a business owner, a doctor, and also wear glasses and still be fashionable. Her eyewear is a part of her personal style that she embraces like any other accessory, and showcasing eyewear on her feed is a way that she can combat stigmas against wearing glasses in her community. Personally, she owns over 100 pairs of glasses and for 2020 she’s loving Gucci, Chloe, Anna Karin Karlsson eyewear styles of the moment. The biggest trends in eyewear she’s loving are the updated circular aviator styles with Transitions lenses so they can serve as both sunglasses and ophthalmic glasses. She also loves oversized 70’s inspired butterfly shapes and forked metal temples. Translucent frames are also trending big for 2020. Where clear eyewear has been popular in the past, she feels that soft pinks, browns, or pastels are an updated take on this subtle eyewear look. 









“YouTube is a whole new world,]]>
Defocus Media
Lunch Date with Rachel and Kate Episode 39: Your 2020 Mantra https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-39-your-2020-mantra/ Thu, 16 Jan 2020 02:27:00 +0000 https://defocusmedia.com/?p=13791 https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-39-your-2020-mantra/#respond https://defocusmedia.com/lunch-date-with-rachel-and-kate-episode-39-your-2020-mantra/feed/ 0 There are moments in life when we need a positive phrase to remind us of our power. It can be a low moment or it can be a high moment, but all the same we need a phrase to give us power. In 2020, we want to give you a mantra to get you through […]

There are moments in life when we need a positive phrase to remind us of our power. It can be a low moment or it can be a high moment, but all the same we need a phrase to give us power. In 2020, we want to give you a mantra to get you through every moment. Imagine you are about to go on stage to present new research, your mantra will remind you of your power. Having a rough day in patient care and don’t feel successful, your mantra will give you confidence to work through your day. To help you create your 2020 mantra, check out our worksheet to gather and direct your thoughts. We walk through each box throughout the episode to find your mantra. Unsure of how it works still? Check out our Mantra Worksheets below. To top it all off, we are having a contest for you to win a Mantra Band! Check out @rklunchdate on instagram for the contest rules!

Lastly, here are a couple new updates about our podcast in this coming year! Rather than a bi-weekly podcast, we are going to come to you once a month. We want to give you great content, and we can do that even better monthly rather than bi-weekly! Share with us your mantra so we can support you throughout this year!

Until Next Time,

Rachel and Kate

]]>
There are moments in life when we need a positive phrase to remind us of our power. It can be a low moment or it can be a high moment, but all the same we need a phrase to give us power. In 2020, we want to give you a mantra to get you through […]



There are moments in life when we need a positive phrase to remind us of our power. It can be a low moment or it can be a high moment, but all the same we need a phrase to give us power. In 2020, we want to give you a mantra to get you through every moment. Imagine you are about to go on stage to present new research, your mantra will remind you of your power. Having a rough day in patient care and don’t feel successful, your mantra will give you confidence to work through your day. To help you create your 2020 mantra, check out our worksheet to gather and direct your thoughts. We walk through each box throughout the episode to find your mantra. Unsure of how it works still? Check out our Mantra Worksheets below. To top it all off, we are having a contest for you to win a Mantra Band! Check out @rklunchdate on instagram for the contest rules!



Lastly, here are a couple new updates about our podcast in this coming year! Rather than a bi-weekly podcast, we are going to come to you once a month. We want to give you great content, and we can do that even better monthly rather than bi-weekly! Share with us your mantra so we can support you throughout this year!











Until Next Time,



Rachel and Kate
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Defocus Media
Optometry Podcast: Play Chess, Not Checkers with Dr. Adam Ramsey https://defocusmedia.com/optometry-podcast-play-chess-not-checkers-the-practical-guide-to-warm-start-your-dream-optometric-practice-featuring-dr-adam-ramsey/ Mon, 13 Jan 2020 02:00:00 +0000 https://defocusmedia.com/?p=13759 https://defocusmedia.com/optometry-podcast-play-chess-not-checkers-the-practical-guide-to-warm-start-your-dream-optometric-practice-featuring-dr-adam-ramsey/#respond https://defocusmedia.com/optometry-podcast-play-chess-not-checkers-the-practical-guide-to-warm-start-your-dream-optometric-practice-featuring-dr-adam-ramsey/feed/ 0 “We all have 24 hours in a day, it’s how we utilize it that makes the difference,” explains Dr. Adam Ramsey when asked how he has accomplished so much in his young optometric career. The business owner and author of a new book on practice management sits down with Dr. Darryl Glover to explain his […] “We all have 24 hours in a day, it’s how we utilize it that makes the difference,” explains Dr. Adam Ramsey when asked how he has accomplished so much in his young optometric career. The business owner and author of a new book on practice management sits down with Dr. Darryl Glover to explain his practice philosophy for success.   
Dr. Adam Ramsey opened Socialite Vision in 2016, and after just a year of owning his own business he added 3 satellite locations. His journey to practice ownership and successful practice management has led him to share his experiences as a lecturer and speaker around the country. 

Dr. Adam Ramsey, Optometrist & Author

He recently wrote a book that expands on his practice ownership experience in even more detail, “Play Chess, Not Checkers: The Practical Guide to Warm-Start Your Dream Optometric Practice.” His goal is to teach doctors how to maneuver in this industry where industry giants and big private equity money are driving most of the decisions.  The goal for optometric small business owners is to be successful right out of the gate. How do you do that? “Warm start; don’t cold start.”  A cold start practice is opening a brick and mortar location without any patient base or momentum of word of mouth. Instead, Dr. Ramsey shares that doctors should warm start – find a niche that will immediately build patients and referrals, leverage your community for marketing and word of mouth, and use the resources available to doctors to help get your practice off to the right financial start. 

Before you decide to go into practice ownership, Dr. Ramsey encourages doctors to ask themselves, is opening your own private practice the best thing for you? “If you can find the practice that you want, I would 100% recommend that you buy that practice instead of opening from scratch.” Look for busy practices, not necessarily one that is aesthetically your perfect fit. You can change an outdated, old looking practice quickly; it takes longer to fill the books with new patients. Another personal story that Dr. Ramsey shares is the importance of trademarking your brand. This is something that the majority of small optometric business owners have not done, but the ramifications of not protecting your brand can be severe. When Dr. Ramsey first opened his practice it was called “Iconic Eyewear.” It became an issue when VSP decided to enforce their trademark of “Eyeconic Eyewear” and trademark law allowed them to prevent other businesses from using both the spelling and the phonetic sound of the name they had trademark protected. Thousands of dollars later, Dr. Ramsey trademark protected the new name of his business, Socialite Vision. If you have a practice with any name other than your first and last name as a doctor, there’s a chance that you could face similar trademark legal issues. His book directly addresses how doctor business owners can go about trademarking their practice name and protecting it right from the start.

Dr. Ramsey and Dr. Glover also share how they maximize trade shows and relationships with reps to get the very best deals negotiated for outfitting their practice. “Know your industry, know your competitors, and be smart when you’re making your purchases.  You don’t make money when you sell frames. You make money when you buy them.” Dr. Ramsey does his research at shows like Vision Expo comparing frame styles and materials side by side before making a purchasing decision and negotiating fair terms with a vendor. “It’s like a marriage,” Dr. Ramsey shares about his vendor partnerships. He’s looking to work with companies where he can establish a long term partnership.  

As you can tell from this interview, Dr. Ramsey has experienced quite a bit of the trials and tribulations that come with successful practice ownership and has plenty of knowledge to share. To learn more, make sure you read his book and follow along with him at @dradamramsey on Instagram.

Purchase the book today!

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“We all have 24 hours in a day, it’s how we utilize it that makes the difference,” explains Dr. Adam Ramsey when asked how he has accomplished so much in his young optometric career. The business owner and author of a new book on practice management si... “We all have 24 hours in a day, it’s how we utilize it that makes the difference,” explains Dr. Adam Ramsey when asked how he has accomplished so much in his young optometric career. The business owner and author of a new book on practice management sits down with Dr. Darryl Glover to explain his practice philosophy for success.   Dr. Adam Ramsey opened Socialite Vision in 2016, and after just a year of owning his own business he added 3 satellite locations. His journey to practice ownership and successful practice management has led him to share his experiences as a lecturer and speaker around the country. 



Dr. Adam Ramsey, Optometrist & Author



He recently wrote a book that expands on his practice ownership experience in even more detail, “Play Chess, Not Checkers: The Practical Guide to Warm-Start Your Dream Optometric Practice.” His goal is to teach doctors how to maneuver in this industry where industry giants and big private equity money are driving most of the decisions.  The goal for optometric small business owners is to be successful right out of the gate. How do you do that? “Warm start; don’t cold start.”  A cold start practice is opening a brick and mortar location without any patient base or momentum of word of mouth. Instead, Dr. Ramsey shares that doctors should warm start – find a niche that will immediately build patients and referrals, leverage your community for marketing and word of mouth, and use the resources available to doctors to help get your practice off to the right financial start. 



Before you decide to go into practice ownership, Dr. Ramsey encourages doctors to ask themselves, is opening your own private practice the best thing for you? “If you can find the practice that you want, I would 100% recommend that you buy that practice instead of opening from scratch.” Look for busy practices, not necessarily one that is aesthetically your perfect fit. You can change an outdated, old looking practice quickly; it takes longer to fill the books with new patients. Another personal story that Dr. Ramsey shares is the importance of trademarking your brand. This is something that the majority of small optometric business owners have not done, but the ramifications of not protecting your brand can be severe. When Dr. Ramsey first opened his practice it was called “Iconic Eyewear.” It became an issue when VSP decided to enforce their trademark of “Eyeconic Eyewear” and trademark law allowed them to prevent other businesses from using both the spelling and the phonetic sound of the name they had trademark protected. Thousands of dollars later, Dr. Ramsey trademark protected the new name of his business, Socialite Vision. If you have a practice with any name other than your first and last name as a doctor, there’s a chance that you could face similar trademark legal issues. His book directly addresses how doctor business owners can go about trademarking their practice name and protecting it right from the start.



Dr. Ramsey and Dr. Glover also share how they maximize trade shows and relationships with reps to get the very best deals negotiated for outfitting their practice. “Know your industry, know your competitors, and be smart when you’re making your purchases.  You don’t make money when you sell frames. You make money when you buy them.” Dr. Ramsey does his research at shows like Vision Expo comparing frame styles and materials side by side before making a purchasing dec...]]>
Defocus Media
2019 Recap with Dr. Jaclyn Garlich of 2020 Glance https://defocusmedia.com/2019-recap-with-dr-jaclyn-garlich-of-2020-glance/ Mon, 06 Jan 2020 12:10:06 +0000 https://defocusmedia.com/?p=13748 https://defocusmedia.com/2019-recap-with-dr-jaclyn-garlich-of-2020-glance/#respond https://defocusmedia.com/2019-recap-with-dr-jaclyn-garlich-of-2020-glance/feed/ 0 We can’t truly start 2020 until we’ve teamed up with Dr. Jackie Garlich of 2020 Glance to break down the biggest new additions in pharmaceuticals and eyecare technology of the past year. Think not a lot happened in 2019 that influenced the way you practice? Think again. All of us agreed that the biggest FDA approval news […] We can’t truly start 2020 until we’ve teamed up with Dr. Jackie Garlich of 2020 Glance to break down the biggest new additions in pharmaceuticals and eyecare technology of the past year. Think not a lot happened in 2019 that influenced the way you practice? Think again.

All of us agreed that the biggest FDA approval news of the year was the announcement of CooperVision MiSight contact lenses gaining indication for myopia control. This is the first every treatment for myopia control that has been approved by the FDA (orthokeratology is approved for the treatment of myopia).

From new drops for dry eye to new drops for glaucoma, we discuss how these new medications will fit (or not fit) into our treatment regimens.

We also celebrated the fact that loteprednol has gone generic. If you’ve been prescribing a lot of FML to get patients drops at a lower cost, now there’s a safer generic alternative!

Get up to date, and have a good time doing it, on this podcast!

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We can’t truly start 2020 until we’ve teamed up with Dr. Jackie Garlich of 2020 Glance to break down the biggest new additions in pharmaceuticals and eyecare technology of the past year. Think not a lot happened in 2019 that influenced the way you prac... We can’t truly start 2020 until we’ve teamed up with Dr. Jackie Garlich of 2020 Glance to break down the biggest new additions in pharmaceuticals and eyecare technology of the past year. Think not a lot happened in 2019 that influenced the way you practice? Think again.







All of us agreed that the biggest FDA approval news of the year was the announcement of CooperVision MiSight contact lenses gaining indication for myopia control. This is the first every treatment for myopia control that has been approved by the FDA (orthokeratology is approved for the treatment of myopia).



From new drops for dry eye to new drops for glaucoma, we discuss how these new medications will fit (or not fit) into our treatment regimens.



We also celebrated the fact that loteprednol has gone generic. If you’ve been prescribing a lot of FML to get patients drops at a lower cost, now there’s a safer generic alternative!



Get up to date, and have a good time doing it, on this podcast!
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Defocus Media
Optometry Podcast: The 2019 Optometrist Report https://defocusmedia.com/optometry-podcast-the-2019-optometrist-report-salary-gender-in-optometry/ Mon, 23 Dec 2019 13:03:10 +0000 https://defocusmedia.com/?p=13738 https://defocusmedia.com/optometry-podcast-the-2019-optometrist-report-salary-gender-in-optometry/#respond https://defocusmedia.com/optometry-podcast-the-2019-optometrist-report-salary-gender-in-optometry/feed/ 0 Drs. Darryl Glover and Jennifer Lyerly discuss Optometry by the numbers with Dr. Matt Geller, Founder and CEO of Covalent Careers. To learn more, check out The 2019 Optometry Report: An Epic Journey and Optometry by the Numbers 2019. Drs. Darryl Glover and Jennifer Lyerly discuss Optometry by the numbers with Dr. Matt Geller, Founder and CEO of Covalent Careers.

To learn more, check out The 2019 Optometry Report: An Epic Journey and Optometry by the Numbers 2019.

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Drs. Darryl Glover and Jennifer Lyerly discuss Optometry by the numbers with Dr. Matt Geller, Founder and CEO of Covalent Careers. To learn more, check out The 2019 Optometry Report: An Epic Journey and Optometry by the Numbers 2019. Drs. Darryl Glover and Jennifer Lyerly discuss Optometry by the numbers with Dr. Matt Geller, Founder and CEO of Covalent Careers.



















To learn more, check out The 2019 Optometry Report: An Epic Journey and Optometry by the Numbers 2019.
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Defocus Media