ESSILOR OF AMERICA ANNOUNCES “INSTANT $100” PROMOTION
Designed to boost second pair purchases in independent eyecare practices, the promotion will offer consumers instant digital rebates across the full Essilor product portfolio.
PHOENIX – January 8, 2019 – Essilor of America announced today the launch of the “Instant $100” promotion, Essilor’s first-ever instant digital rebate, designed to drive second pair purchases with zero hassle and more product choices. Patients can get $100 back instantly on the purchase of the Essilor Ultimate Lens Package and a qualifying second pair. However, in order to ensure eyecare professionals have an offer for every patient, the promotion will leverage the full Essilor product portfolio. Patients can get $50 back when they purchase any Varilux® or Eyezen™+ lens with a Crizal® No-Glare treatment along with a qualifying second pair. “The Instant $100 promotion is Essilor’s latest effort to drive new patients into our customers’ practices wanting to purchase multiple pairs of glasses,” says Sherianne James, senior vice president and chief marketing officer, Essilor of America. “With Instant $100, eyecare practices will get the full benefit of second pair sales – frames and lenses – and we’ve opened up the offer to our full portfolio of products.” The offer begins February 1st and will be promoted via a national media campaign, including new digital advertising and a television campaign with two commercials to reach both single vision and progressive lens wearers. While the promotion will emphasize Essilor’s Ultimate Lens Package, it will offer eyecare professionals more choices across Essilor’s product portfolio to reach more patients:
The Instant $100 promotion is designed to be simple for consumers to redeem and easy for eyecare professionals to recommend. Any consumer that purchases two pairs of qualifying Essilor lenses can go to www.instant100.com, where they will enter some basic information and submit a photo of their receipt to receive their rebate.
“In 2017 we launched the Ultimate Offer, which established multi-pair behavior among consumers, and now practices can capitalize on that behavior with returning patients. We’ve made Instant $100 more profitable for our customers and opened it up to more lens options for their patients,” adds James.
Any independent eyecare practice is eligible to participate in the Instant $100 promotion. To participate, eyecare professionals must enroll their practice at www.essilorusa.com/instant100. Should an eyecare professional have any questions about the promotion or enrollment process, they should contact their Essilor sales consultant.
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About Essilor of America, Inc.
Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company’s mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International.