10 Quotes to Get You Through Boards

Optometry students know March brings more than Spring Break and Daylight Saving Time -- it also brings Part I of the National Boards! This...

The Eyedeal Interview

Pro tips for your final step as an optometry school candidate. I was just in your dress shoes two years ago. That semester, I spent...

Optometry’s Top 3 Tips for Negotiating in 2018

Have the courage and confidence to try in the first place! Often times ignorance on knowing negotiating is an option or fear of losing...

Climbing Up the Search Engine Rankings

In the world of online marketing there is one ultimate goal, the Mount Everest of optometric marketing if you will: the quest for the...

Creating a Brand Image

Social media is a predominantly visual platform; even Twitter stats show posts with pictures get 35% more retweets. Because your success capturing a patient’s...

Shop Local. Shop Small. Shop You.

In 2015, 95 million Americans shopped Small Business Saturday, the November shopping movement that encourages consumers to invest in their local community by supporting...

5 Mistakes You’re Making on Social Media

Between lecturing, our own social media clients, and the great emails we get from the readers here at INVISION Magazine, we’ve fielded a lot...

Don’t Know When or What to Post?  Let Facebook Tell You

Try Googling “When should I post on Facebook?” and the range of different answers will have your head spinning.  Some experts say to post...