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Back in 2013 contact lens wearers worldwide rejoiced as they entered a new stratosphere of all-day comfort with Alcon’s introduction of Dailies Total 1.  Three years later, presbyopes are finally able to enjoy the technological breakthrough of a water gradient lens as Dailies Total 1 Multifocal hits the market. Today’s podcast guest is the Director of Clinical and Professional Support at Alcon, Dr. Carla Mack.  She’s sharing the keys to becoming a successful presbyopic contact

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Oliver Goldsmith. A story of rich heritage and history. Quality designs with mastery of elegance, strategically engineered for comfort. The Oliver Goldsmith brand has thrived for almost a century. The eye catching eyewear and business acumen have laid the foundation for many eyewear designers across the world. The British eyewear brand is synonymous with stars and style. Oliver Goldsmith has been worn by the likes of Princess Diana, Peter Sellers, the Princess of Monaco and Gary

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August 9th was a tough day. Has someone you looked up to ever let you down? Of course,that’s like a requirement of growing up.  At 31 it’s happened many times in my life, personally and professionally.  As a female optometrist, I’ve been fortunate to have been mentored by a number of incredible women.  One of them is Dr. Tanya Gill.  When I first met her earlier this year I was inspired by her successful private practice, her amazing social media

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A few weeks ago we got the not so surprising news that Opternative, the online refraction technology that’s seen significant legal battles over the past few months, is now partnering with 1-800 Contacts to offer online contact lens prescription services.  Not a surprise that a partnership would blossom between these two companies since they seemingly share a desire to avoid patients entering a doctor’s office at all, but still, I have to admit when I

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Today we will launch our first podcast at 8:30 pm EST time. Our first guest is Vitor Pamplona of EyeNetra. Tune in as we ask Vitor all the tough questions and to learn more about what EyeNetra brings to the table for our profession. Please be sure to join the movement and subscribe to our podcast.

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We live in an age of highly innovative and life changing technology. Although technology makes our lives more efficient and stress free, it seems to come at someone’s expense. In the world of Optometry, we are faced with new technology on a daily basis in all areas of our profession from the medical to the retail end. As of late, companies such as EyeNetra, Opternative and 6 over 6 have changed the face of optometry.

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At Defocus Media, our expertise is developing media platforms for eyecare professionals that will set your practice apart from the rest. Our goal is to allow eyecare professionals the liberty to defocus on social media and give complete focus to patient care. Our company manages social media networks, including Facebook, Twitter and Instagram on your behalf. Today, I would like to share 4 steps on how to get started with social media. 4 Steps to

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