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What fashion obsession do Beyonce, Lady Gaga, and Jay-Z have in common? It’s not hard to see why the biggest fashion icons in the music industry are patrons and fans of RVS Eyewear.  Artist and designer Vidal Erkohen stand out as a true original in eyewear design.  As a lover of vintage optical frames (he has an impressive collection of vintage Persols and his fascination with vintage frames as a child launched his entry into the

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In today’s world of increased competition from major corporate brands and online retailers, many wonder how independent optometry can compete? Look no further that Uptown Vision for evidence that private practice is alive and well. Dr. Mark and his wife, optician Jean Sabre founded Uptown Vision in 1991, and many awards and honors later are still enjoying the benefits of owning their own office and bringing independent, quality eyewear to their patients. What are some

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When you think of influential leaders in vision therapy, Dr. Marc Taub is a path paver in the field. His work as an author, teacher, and speaker brings this specialty to optometrists new and experienced, as well as directly to the public. As this year’s winner of the prestigious A. M. Skeffington Award, Dr. Taub‘s contribution to optometry has certainly been recognized.  With two published books and plans for much more on the way, Dr.

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With more competition than ever to be your patient’s choice for eyewear, creating an optical that inspires your patients to shop is essential to a successful private practice. Bill Gerber has made a name in the profession for his ability to create a truly effective and unique brand experience in the optical – increasing patient loyalty and sales. His OMG! Optical Marketing Group has been successfully bringing independent practices to their full potential in branding

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Since it’s launch last year, Biofinity Energys has been making waves in the world of technology and innovation, but optometrists are still often confused about where this lens fits in their practice as well as the product’s design and function. We talked with Dr. Michele Andrews, Director of Professional Affairs North America for CooperVision, and Mr. Doug Brayer, Director of Marketing to set the record straight on this great new lens! 1. Biofinity Energys is

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When I think back on my ocular disease classes from optometry school, a few clinical pearls really stand out in mind. One of them that I use nearly every day in patient care? “Is it red? It probably needs steroids.” Gone are the days where doctors should be hesitant to prescribe anti-inflammatories for controlling ocular surface irritation and discomfort, of course after ruling out the few conditions that would be contraindicated first.  The most effective

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Over the past year, multiple online and handheld telemedicine devices have entered the vision correction marketplace and disrupted the traditional idea of going to the doctor for a glasses prescription. As optometrists, it would be short sighted to ignore it or think that we could permanently legislate to eliminate it in when the American Medical Association has lended its lukewarm support. In sitting down to talk with creators like Dr. Yaopeng Zhou of Smart Vision

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This week we talked with Western University Optometry student, Fayiz Mahgoub about his experience being a student in a new program (Western gained accreditation in 2013) and on getting involved right from the start with his profession. If you are a student already, or considering applying to optometry school, here’s some tips for making the most of your time! – Carefully consider your school of choice.  With 23 schools in the US, simply going to

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With graduation quickly approaching, the next generation of ODs is preparing to land their first jobs. What they’re not doing? Only 38% of new grads negotiate their first job offer, and worse, only 7% of women do. When research shows us that just $5k of salary can equate to $1 million in lifetime earning differential, negotiating for even a small pay raise or benefits can make a huge difference over a career. We sat down

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Gazal Eyewear is a modern day eyewear love story.  Just a few minutes in to this podcast you’ll hear designer Gazal Tabrizipour gush about how her husband Saeed Andy Trabrizipour helped her follow her dreams of designing eyewear by investing years of research and time to bring their luxury collection to market. Their frames a are a true labor of love, designed by Gazal who grew up in the optical industry with a focus on wearability

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