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On August 21st, the skies over a 70 mile wide path from Oregon to South Carolina will darken as the sun is completely blocked by the moon in a rare total solar eclipse. Americans haven’t had a chance to see such a cosmic event since 1979, and 500 million people across North America will experience at least a partial eclipse in action. With such a historic occasion, viewing the eclipse is generating plenty of buzz

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There are a few stalwarts in optometry that we all stop and wonder, how did they build this? For our generation, that person who has accomplished so much in so little time is undoubtedly Matt Geller. As a student at SUNY, he founded optometrystudents.com with no prior experience in web design or blogging. After successfully transferring ownership of this site to the AOA, Matt was looking for the next opportunity in his young career when he realized

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“What does the future of Wal-Mart/Sam’s Club optometry look like?”  That was the question posed for this year’s Wal-Mart and Sam’s Club Project Foresight Scholarship competition. The company was asking for submissions from optometry students around the country on how they can become a better workplace to attract millennials. Rachel Simpson and Kate Hamm, then third year students at the University of Missouri St. Louis, weren’t sure their entry was anything close to what the company was

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The Next Frontier: Mobile Eyecare Clinics You know the statistics. Nearly 40% of Americans don’t go to the eye doctor because they feel like their eyes are “fine,” and despite efforts by the AOA and outreach campaigns, the average American is also getting bombarded by telemedicine ads painting eyecare as “inconvenient” and “expensive.” Many doctors are looking outside of traditional brick and motor locations at the options of mobile clinics – taking their care directly

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As optometrists, any opportunity to give the gift of sight is so inspiring and rewarding. Even early into our optometric careers, there are numerous organizations that allow student ODs to start serving the eyecare needs of patients domestic and abroad. Fayiz Mahgoub (Western University ’18) and Tristan Barrueco (SUNY ’18) discuss their recent experiences on a sight giving mission to Tanzania, and the many ways student ODs can get involved in giving back! Lions Club:

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What fashion obsession do Beyonce, Lady Gaga, and Jay-Z have in common? It’s not hard to see why the biggest fashion icons in the music industry are patrons and fans of RVS Eyewear.  Artist and designer Vidal Erkohen stand out as a true original in eyewear design.  As a lover of vintage optical frames (he has an impressive collection of vintage Persols and his fascination with vintage frames as a child launched his entry into the

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In today’s world of increased competition from major corporate brands and online retailers, many wonder how independent optometry can compete? Look no further that Uptown Vision for evidence that private practice is alive and well. Dr. Mark and his wife, optician Jean Sabre founded Uptown Vision in 1991, and many awards and honors later are still enjoying the benefits of owning their own office and bringing independent, quality eyewear to their patients. What are some

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When you think of influential leaders in vision therapy, Dr. Marc Taub is a path paver in the field. His work as an author, teacher, and speaker brings this specialty to optometrists new and experienced, as well as directly to the public. As this year’s winner of the prestigious A. M. Skeffington Award, Dr. Taub‘s contribution to optometry has certainly been recognized.  With two published books and plans for much more on the way, Dr.

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With more competition than ever to be your patient’s choice for eyewear, creating an optical that inspires your patients to shop is essential to a successful private practice. Bill Gerber has made a name in the profession for his ability to create a truly effective and unique brand experience in the optical – increasing patient loyalty and sales. His OMG! Optical Marketing Group has been successfully bringing independent practices to their full potential in branding

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Since it’s launch last year, Biofinity Energys has been making waves in the world of technology and innovation, but optometrists are still often confused about where this lens fits in their practice as well as the product’s design and function. We talked with Dr. Michele Andrews, Director of Professional Affairs North America for CooperVision, and Mr. Doug Brayer, Director of Marketing to set the record straight on this great new lens! 1. Biofinity Energys is

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