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With over 3 million Americans diagnosed with glaucoma, and an estimated 6 million by 2050, it’s shocking to think we haven’t had a new innovation in pharmaceutical treatment of the disease in nearly 20 years. All that changed quite rapidly as 2017 came to a close last month with the introduction of not one, but two novel glaucoma therapies. Vyzulta combines our beloved first line prostaglandin analogue with nitric oxide, a potent vasodilator. The novel approach

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In a year of online disruptors, powerhouse mergers, and legislative battles, the story that most affects the day to day practice of optometrists in 2017 had several major contenders.  But with an estimated 30+million Americans suffering from dry eye, a condition that we’ve been struggling to treat for decades, the DEWS II report stands out as a groundbreaking new mindset in what bread and butter patient care should look like.  Aren’t so sure? If you’ve

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Building your practice? Getting referrals from your community is a great place to start. How do you stand out in your community as a go-to provider, and approach doctors and community leaders outside of eyecare about the benefit of our profession? Dr. Jessica Tegen of Madras Vision Source weighs in on how she built her pediatric specialty practice. 1. Meet face to face. Instead of just sending a blanket note of introduction, Dr. Tegen recommends scheduling time to establish a

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Not many of us would rate the 6 AM breakfast hour CE at an optometric conference as a favorite or must-do experience. But you haven’t been to a class by Dr. Danielle Richardson. At this year’s NOA meeting the turnout was impressive at such an early hour to learn from Dr. Richardson’s topic of expertise: stress management and whole body wellness through yoga. As a student OD, Richardson was consistently battling health issues without recourse. She sought

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Think about how difficult it can be to communicate ocular health conditions to your patients.  Meibomian glands, glaucoma, epiretinal membranes – it’s no easy task explaining our findings.  Now picture having to explain it in a different language.  If you just threw your hands in the air and mumbled, “Impossible!” let me ask you to reconsider.  There is after all, an app for that. OpTranslate was made by optometrists for optometrists to translate common ocular exam findings

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If you’ve been on the internet in the last 6 months you’ve seen the ads: Hubble contact lenses, the futuristic sounding, budget-friendly, daily disposable subscription box contact lens. What’s the real story behind the mass of marketing buzzwords? We sat down with Dr. Courtney Dryer to get the inside scoop. Dr. Dryer published her research and experience with Hubble contact lenses on New Grad Optometry recently, citing the 4 reasons she’s choosing to not recommend

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This week on the Defocus Media Podcast we are featuring three student leaders who will be sharing their experience of attending the recent American Academy of Optometry meeting in Chicago. Tune in to learn about everything from the Academy Student Associate Program, how to network at conferences as well as the best conference hacks that make it possible to get the most out of the conference experience.   Tara Mahvelati is a third-year optometry student

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If the rate of change in optometry this year has your head spinning, hold on tight with this next one.  On September 18th, Johnson and Johnson Vision announced the acquisition of Sightbox, an online contact lens subscription box service that sells Acuvue contact lenses, and yes, contact lenses from the three other major contact lens manufacturers direct to consumer.  It was a move that surprised many ODs, but as we look beyond the surface, this

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A recent trip back to my alma mater revealed an exciting movement on the campuses of optometry schools around the country. Students today are hyper focused on their careers: planning niche practice opportunities as they consider externiships and residencies, branding themselves as ambassadors for optometry in their social media accounts, networking in and out if the classroom from the first time they step on campus.  Today’s optometry classes are more engaged, more self aware of

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