Our Services

Defocus Media is the pulse of the optometric industry. Our expertise at Defocus Media is creating completely custom social media services for eyecare professionals. Our company manages social media networks for optometrists, including Facebook, Twitter and Instagram. In addition to providing social media management for optometrist, we assist in providing eyecare professionals with the latest in optometric industry news, eyewear trends and discussions of the hottest topics in the eyecare profession.

Social Media Management for Optometrists

We offer three packages to bring your social media accounts to perfect 20/20 clarity. Our packages allow you to choose topics for post customization based on the services your office provides.

MicroFocus Package

Motivated to manage your own social media? We’ve got you covered with a day-by-day road map to drive engagement on your social media feed.

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Fixed Focus Package

This package is ideal for a practice that has an established social media presence, but wants to pass over the day to day management to our team.

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HyperFocus Package

Looking for a full-fledged social media assault? This package will build an entirely customized and unique social media presence.

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Podcast Episodes

Stay up to date with the latest in optometry industry news, eyewear trends and the hottest topics in our profession on the Defocus Podcast.

Optometry Podcast: OpTranslate Featuring Dmitriy Richter

November 13, 2017
Think about how difficult it can be to communicate ocular health conditions to your patients.  Meibomian glands, glaucoma, epiretinal membranes – it’s no easy task explaining our findings.  Now picture having to explain it in a different language.  If you just threw your hands in the air and mumbled, “Impossible!” let me ask you to reconsider.  There is after all, an app for that. OpTranslate was made by optometrists for optometrists to translate common ocular exam findings and patient instructions in 8 different languages (and growing!).  Founded by multilingual optometry student Dimitriy Richter of The New England College of Optometry, OpTranslate is available for both Apple and Android devices and designed to be utilized right in the exam room.  You can walk through the eye exam point by point, from pre-testing skills to slit lamp exam, with translation help written by optometrists fluent in the language needed.  This isn’t just your standard, “cover the right eye” translation. The app includes binocular vision exams and contact lens exams as well.  At this time OpTranslate supports Spanish, Portuguese, French, Haitian Creole, Korean, Mandarin, Hindi, and Gujarati, with more languages planned to roll out in the future. What does OpTranslate brainchild and student optometrist Richter plan for 2018?  Passing boards tops his to-do list.  But in addition to hurdling on towards graduation and patient care, he is planning an optometric version of Rosetta Stone, with video and audio build-outs on his app and website to help you learn to speak the language of the eye exam more fluently in 5-minute segments from the comfort of your couch.  Download OpTranslate from your mobile device’s app store now to get started! FREE ACCESS TO OPTRANSLATE APP Follow us and OpTranslate on Facebook, and leave a comment on the Facebook contest post  

Optometry Podcast: Dr. Courtney Dryer Discusses Hubble Contacts

November 6, 2017
If you’ve been on the internet in the last 6 months you’ve seen the ads: Hubble contact lenses, the futuristic sounding, budget-friendly, daily disposable subscription box contact lens. What’s the real story behind the mass of marketing buzzwords? We sat down with Dr. Courtney Dryer to get the inside scoop. Dr. Dryer published her research and experience with Hubble contact lenses on New Grad Optometry recently, citing the 4 reasons she’s choosing to not recommend the lens to her patients. Made from the antiquated, low oxygen transmission hydrogel material methafilicon A, she cites comfort, ocular health concerns, vision performance and high cost as cons. Though the lens marketed as a cost saving in their campaigns, the price tag of $30 a month plus shipping sets Hubble as more expensive than most daily disposable contact lenses in its technology category, including Soflens Daily and Clearsight 1 Day which typically retail for around 30 cents a lens. But with strong direct to consumer marketing touting Hubble as inexpensive and futuristic, patients won’t hear about the fact the lens is near 30-year-old technology at a higher price tag than its competitors without informed discussions in your exam room. How is Dr. Dryer using this new online disruptor as a way to improve patient loyalty and capture rate in her own small private practice? She discusses her practice philosophies and in office experiences when patients ask her about Hubble lenses on today’s podcast!

Optometry Podcast: Fayiz Maghoub and Friends Discuss Their American Academy of Optometry Conference Experience

October 30, 2017
This week on the Defocus Media Podcast we are featuring three student leaders who will be sharing their experience of attending the recent American Academy of Optometry meeting in Chicago. Tune in to learn about everything from the Academy Student Associate Program, how to network at conferences as well as the best conference hacks that make it possible to get the most out of the conference experience.   Tara Mahvelati is a third-year optometry student at SUNY College of Optometry. She is originally from Montreal, Canada and completed her undergraduate degree at the University of Concordia and her Master’s of Science at the University of Sherbrooke. She is the president of SUNY’s Canadian Association of Optometry Student and an active board member of the SUNY’s Private Practice and the Contact Lens Club. Tara is also a member of the Optical Women’s Association, where she is part of the membership committee chair.   Jess Capri is a third-year optometry student from the Illinois College of Optometry. She is originally from Massachusetts, attended the University of Massachusetts Amherst. Jess is the president of the ICO Private Practice Club and Sports Vision Club and has a strong interest in low vision rehabilitation, vision therapy, private practice and writing. Fayiz Mahgoub is a fourth-year Optometry student with interests in Vision Therapy, Neuro-Optometry and Specialty Contact Lenses. As a first-year student, Fayiz served as president of his university’s COVD and NORA clubs. He then went on to establish a contact lens club and as well as a sports vision club at Western University College of Optometry. Fayiz has also served as National President of the National Optometric Student Association (NOSA).

Optometry Podcast: Sightbox Interview Featuring Peter Menziuso

October 23, 2017
If the rate of change in optometry this year has your head spinning, hold on tight with this next one.  On September 18th, Johnson and Johnson Vision announced the acquisition of Sightbox, an online contact lens subscription box service that sells Acuvue contact lenses, and yes, contact lenses from the three other major contact lens manufacturers direct to consumer.  It was a move that surprised many ODs, but as we look beyond the surface, this acquisition says so much about the current state of our profession and healthcare as a whole. Nationally, 18% of contact lens sales are made online (https://www.clspectrum.com/issues/2017/january/contact-lenses-2016), and Peter Menziuso, President of JJV North America, sites that market research performed in considering the acquisition of Sightbox implies not only will that number continue to rise, but that those patients that are online shoppers are loyal to the method, and will not be recaptured back to in-office sales.  When doctors rail against Sightbox as taking away their ability to sell contact lenses in office, Menziuso counters that patients using Sightbox were never going to purchase in office anyway.  These patients had already made the decision to become online consumers, and the challenge JJV was facing was how to take dedicated online consumers and keep them in innovative contact lens technology.  How could JJV still keep this type of patient whole to coming in to an office to see their optometrist and be advised about new, healthier, and better performing contact lens technology when many online vendors are offering contact lens prescription renewal services from their cell phone.  Getting the patient in the chair is the challenge that JJV is hoping to address with Sightbox.  Online prescription renewal services do just that – renew the prescription the person is already wearing.  With JJV focused on bringing new product in both monthly and daily category lenses to the table, it’s in their interest as a company to have patients fit into new products, just like it’s in the interest of all major contact lens manufacturers to continue to promote a marketplace of innovation and new product development, and that’s a major reason why online contact lens services have raised enough attention that now a major vendor wants to get into the game. How it Works A patient that signs up for Sightbox would provide their current optometrist’s name or the location they want to be seen in if they don’t have a current doctor. Sightbox then calls the specific provider or the nearest local provider to set up agreement for process: Sightbox will pay the exam and the contact lens evaluation services at your “usual and customary” rate on the day of the exam.  The contact lens prescription found at the time of service will be filled by them.  Providers can choose to accept this payment method, or decline and then Sightbox will find a new provider for the patient in question. In talking with Menziuso on this podcast, it was refreshing to hear no false reassurances about how

Our Team of Experts

Defocus Media is run by two successful Millennial optometrists and social media entrepreneurs, Dr. Jennifer Lyerly and Dr. Darryl Glover.  They have proven track records of successfully engaging online readers and followers, and are bringing their expertise to your media accounts.

Meet the Social Media Gurus

Dr. Jennifer Lyerly

Dr. Darryl Glover